ìommerce Performance & Conversion Manager

Auto req ID: 268769BR Job Description Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and career growth is supported. With a large portfolio of food and beverage brands, PepsiCo Australia & New Zealand employs more than 1500 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages. With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith’s Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands. PepsiCo was recognised as a Top Employer in both Australia and New Zealand in 2021, one of only 16 organisations globally to earn this certification. PepsiCo has been recognised as an Employer of Choice for gender equality for the past 9 years and is one of the leading organisations in this space. We also believe in our sustainability strategy, that there is an opportunity to change how the world distributes, consumes, and disposes of food and beverages and we aim to use our scale, reach, and expertise to help build a more sustainable food system that can still meet human needs for enjoyment and continue to drive our economic and social development. To continue our success, we currently have an opportunity for an eCommerce Performance and Conversion Manager. We are looking for someone who understands digital marketing and how it can effectively drive sales within the FMCG industry. To be successful you will have experience with paid search and other digital marketing channels and creating and analysing funnels to optimise conversions. Here is a role where you can define, coordinate, and execute growth programs that optimise revenue funnels, drive eCommerce opportunities, and embed eCommerce best practice. By partnering with internal stakeholders, you will assist in the build of the PepsiCo ANZ eCommerce ecosystem. You Will Be: Managing site content structure and navigation to improve customer journey and experience Developing and implementing SEO campaigns, strategies, and initiatives Proactively developing and implementing ideas for conversion rate optimisation and Website UX Generating reporting and gaining actionable insights through data analysis Overseeing key digital marketing projects supporting overarching brand image and growth strategy Providing insights to functions by analysing performance on consumer behaviour through Google analytics Collaborating with the Marketing team on content development and delivery Identifying and prioritising new distribution partners Qualifications/Requirements You Will Have: FMCG industry experience (essential) Demonstrated experience in a fast-paced eCommerce environment End to end management of the online shopper experience A clear understanding of both the latest UX / CX principles and how to apply them Demonstrated ability to develop and manage performance marketing programs to deliver strong ROI Deep knowledge of full e-Commerce stack and advanced in data analytics such as A/B testing Demonstrated experience with Content Management Systems (CMS) Experience in using Google Analytics to derive insights and drive content decisions Understanding of SEO principles in relation to content managementWhat can we offer you? Flexibility with hours as well as office and home working Health initiatives through our Health and Wellness programs Personal and professional growth opportunities through Learning Offerings online You will be a key part of a dynamic team and a valuable contributor to a global company that is one of the FMCG market leaders. At PepsiCo, we recognise our people as a key part of our business and career progression within the business is encouraged and supported. We are committed to recruiting, training and retaining high quality people. Interested? Know someone who might be? This is a great opportunity to join the PepsiCo ANZ team. PepsiCo’s hiring process: Submit your application via our website Interview(s) and skills evaluation Online Assessment process Reference and background checks At PepsiCo, we believe what makes you unique, makes us better. We embrace equal opportunities for all employees. We believe that our people are our best asset and understand the importance of bringing different perspectives, different lenses and different experiences to our workplace. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCo’s Privacy Policy which can be found at the bottom of the page on PepsiCo’s website www.pepsico.com.au Relocation Eligible: Not Applicable Job Type: Regular