Shopper Marketing Manager - Omnichannel

Role Overview: Johnson & Johnson is looking for a creative, results-oriented Omnichannel Shopper Marketing Manager who thrives in a fast-paced, innovative environment and has strong expertise developing strategies that are successful across the full path to purchase, inclusive of a fully integrated offline-to-online/omnichannel planning & execution. This role will work closely with the Customer Development teams to identify new business opportunities, develop plans to innovate existing platforms, and deliver best-in-class launch strategies. This experience will develop and showcase the ability to strategically evaluate marketing opportunities, develop deep shopper and consumer empathy to identify and address key opportunities, and bring them to market to grow the business. This role will hone skills in building strong team dynamics, dealing with ambiguity, influencing a range of levels throughout the organization, and driving for results. General Roles&Responsibilities: Collaborate with local cross-functional teams to develop omnichannel customer journeys to improve the impact of O2O campaigns with strategic key accounts - Develop key shopper insights for priority channels that serve as input to the various CD business planning processes. The SMM identifies relevant point-of-purchase drivers within the channels and develops insights and strategies behind each. Identify key initiatives, ensure they are translated into actionable projects with clear goals, roles and timelines. - Maintains the collective view of J&J brands within the channel to drive the achievement of channel sales metrics - Spots opportunities for process improvement or business development in the channel managed and initiates projects to take advantage of them. - Ensures own and others’ compliance to company/ department guidelines on promotions and merchandising - Ensure all tactics have clear KPIs and continuously review, translating data into actionable insights to maximize the impact of the actions. Ensure the rationale of customer journeys and omnichannel scope is understood, implemented and adapted when needed. - Monthly demand planning (in collaboration with Supply Chain) to support spikes in demand driven by omnichannel initiatives - Lead the shareout of learnings, evaluation with key stakeholders to increase agility, efficiency and standardize processes when possible. Establish a clear view of customer channel/tools activities, monitoring trends and extracting meaningful data to support future developments. Lead by example; be driven, have high levels of personal accountability, ensure the definition and implementation of clear roles and responsibilities. Challenge current processes and approaches with proactive proposals. SHAPE Responsible for defining, planning, and improving the overall omnichannel business strategy as part of the O2O business strategy which includes full ownership & accountability of 6Ps (metrics that matter) execution on the managed channel for total J&J Healthcare Consumer business Develop channel strategies, plans, and tactics and lead online category management projects and shopper marketing initiatives with Key Omnichannel Customers. Develop differentiated Omni Channel Shopper Marketing programs grounded in brand, consumer, shopper, and retailer insights Identify & analyze key metrics and trends to identify areas of opportunity and transform them into actionable insights that will provide impact to overall O2O business growth Identify possible gaps and opportunities to guarantee the best O2O shopping experience and create added-value proposals. Improve the quality and engagement of O2O shopper interactions (Right content –relevant content-, Right channel –maximize the usage of the channel mix-, Right customer -advanced customer segmentations-) Lead the creation and updating of brand content on omnichannel platforms CONNECT Implement and lead the delivery of Digital 1 st Omni Channel Shopper Marketing initiatives for specific business units, supporting the Retail/Customer team inclusive of Agency Partners Align customer and internal brand teams on customer relevant programs & strategies - Work closely with customer & retail execution partners to fully support the Omni Channel business strategy & development Work with agency partners and brand teams to develop and execute customer specific programs/campaigns that build brand equity, retailer equity and drive positive business results Develop strong working relationships with internal J&J teams (e.g., Customer Marketing, eCommerce, Field Teams, Brand) as well as external customer teams, including (e.g. Category Managers, Buyers, Marketing, Business Development) Be the voice of shopper marketing for strategic omni / digital / collaboration with e-commerce initiatives Co-Lead planning of annual joint business planning (JBP) with strategic key accounts for omni / shopper marketing / digital media initiatives that will drive overall business growth Qualifications Graduate of a college or university course in Business Management, Marketing or any equivalent At least three years sales management experience in a fast-moving consumer goods company, with a minimum of one year in an OMNI Trade Marketing, customer facing, or eCommerce capacity Prior experience leveraging consumer/shopper insights to develop effective marketing programs and campaigns is required Proven track record of developing successful strategy through to execution Success attributes: Must demonstrate entrepreneurial ability, strategic agility, and strong business acumen Able to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders A quick learner and is highly adaptable to change Creative thinking and problem-solving skills Strong project management skills and analytical ability Advanced PowerPoint and Excel skills Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health. Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Primary Location Philippines-National Capital-Manila- Organization Johnson & Johnson International (Singapore) Pte. Ltd. - ROHQ Job Function Sales Requisition ID 2105995481W