Product Manager Neurosciences

«out AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Enrich the patient experience by working closely with the IFT to drive CLM engagement and customisation, while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups. Main Responsabilities: Coordinate market research and insights collection to inform the Patient Journey Develop & propose Marketing inputs to the Brand Plan with a patient-centric focus Lead efforts to strengthen Brand Team insights through digital listening and new channel research Synthesise cross-stakeholder insights to form a Marketing perspective on Brand issues, competitive positioning and market dynamics Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits) Optimise channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels Play an active role with the IFT, managing the CLM process and overseeing implementation of CLM activities Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each target segments Ensure a Brand Story is defined and consistently used/referenced by the Brand and In-Field Teams Bring the Brand Story to life through Marketing materials and campaigns Lead the tactical design and implementation of Marketing initiatives, to include: Innovative tactics to deliver holistic solutions Multi-channel opportunities to strengthen campaigns Multi-stakeholder initiatives Interactive and customised content for CLM Identify where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations Become an extended member of the Brand Team and share Brand Team priorities with the IFT Submit proven successful initiatives to the Abb Store (including Solution Sharing Store) Provide input to (or manage) forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities Operate within the guidance of all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols Qualifications Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy area The healthcare environment and evolving landscape Channel mix techniques Financial processes & business acumen Competition, customer base, reimbursement and market access processes/issues Pharmaceutical industry business, policies and procedures English language (fluent) Principles of and opportunities for conducting market research Product Launching Neuroscience experience •Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, digital etc.) •Experience of working in other functions preferred, including sales experience (any industry) •Educated to degree level, or equivalent (higher degrees or marketing qualifications preferred) Travel Yes, 10 % of the Time Job Type Experienced Schedule Full-time Job Level Code IC Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.