Estée Lauder & La Mer, National Marketing Manager

This role is responsible for building and driving the holistic marketing and consumer marketing strategy and supporting programs for the brand. This includes brand positioning, forecasting, pricing strategies, visual merchandising, CRM, events and media – both digital and diminishing traditional to drive brand awareness, desirability and ultimately retail sales. Key to this role is effective leadership of the Marketing & Consumer Marketing team to ensure the overall brand goals are delivered through sound execution. Evaluate results and provide feedback to Brand General Manager, Regional Brand Director and Global Marketing Team. This position will have access to a range of confidential information and so will require the personal characteristics of discretion and integrity. Key responsibilities but are not limited to: Take ownership for the brand's overall marketing strategy, ensuring all touchpoints come together seamlessly Develop and manage the brand's A&P budget Build strong relationships with internal and external stakeholders including retailers, functional partners, regional, global etc Ensure effective leadership by working closely with department heads to ensure seamless operation Support, mentor and develop direct reports and broader marketing team Lead discussions and negotiations with regional and global on key marketing initiatives Create and maintain benchmarks for the Marketing team Work closely with Online to ensure a frictionless consumer experience Appraise team performance and ensure department objectives are achieved and maintained Build and maintain meeting cadence across the department ensuring maximum efficiency and output to ensure an omni approach Oversee the Consumer Marketing Strategy, Product Strategy and Retail Strategy to ensure it meets brand objectives and aligns with overall marketing plan Lead and champion the internal brainstorming and planning sessions with the team Prepare presentations and present at relevant internal and external meetings and conferences Strike a careful balance between equity and commercial activity setting clear objectives upfront Ensures Customer and Market Growth Develop marketing plan for Brand: Consider global Brand objectives and marketing guidelines together with local market / competitive trends to: Formulate local marketing objectives and strategies Make product assortment and pricing decisions Formulate volume and profit budgets by category Make decisions on promotional items and creative concepts Develop media strategy Create and manage fiscal year Advertising and Promotions budgets. Develop annual media strategy together with advertising agency and negotiate advertising and promotional requirements / opportunities with media partners. Work closely with Online to develop and support omni-channel goals. Manage CRM strategy utilising Brand CRM programs and retailer customer Communication programs. Work in partnership with the CRM Executive and CRM and Consumer Insights lead to develop brand CRM objectives and long-term and short-term strategies Work in collaboration with the CRM Executive and Adobe Campaign Specialists to analyse campaign ROI and inform future campaigns Spearheads market analysis Analyse the business and identify market-specific opportunities for growth, in terms of product, promotions and creative concepts, especially when they deviate from global/regional priorities. Work with Consumer Insights Manager to health check brands and formulate appropriate strategies and action plans. Analyse market information / trends via data from Beauty Update and retailer results. Monitor trends in customers, products, prices, channels, editorial and competition. Regularly visit stores to view competitor activity - identify opportunities and develop strategies as needed. Drive preparation of Brand category performance analysis. Drive preparation of editorial and share of voice analysis. Conduct post launch evaluation of major programs. Identify cost-savings and value-enhancing opportunities. Promotes and protects Brand identity standards Ensure that Brand image and position are properly maintained in all aspects visible to the customer, in accordance with brand standards. Represent Brand in a professional and positive manner when interacting with internal and external stakeholders. Ensure all activities of the marketing / communications department comply with relevant Acts, legal demands and ethical standards. Manages Operational Effectiveness Ensure strong execution of Brand marketing and communications plans / calendars. Manage marketing and communications activities associated with new door introductions. Work with Demand Planning and Inventory management to ensure planning accuracy and appropriate inventory levels. Create action plans to reduce excess inventory levels within targets. Regularly, with the marketing / communications team, review information and offerings from Global marketing and communications - make changes / updates to program plans as required. Adjust budgets accordingly and communicate all necessary changes to support office, retail partners and field teams. Work with key support office partners in the planning, negotiation and execution of all programs, in particular Sales and Education. Arrange seasonal retailer strategy meetings and present and negotiate marketing calendar and coop support programs. Follow up on agreed plans to ensure 100% execution. Present seasonal marketing calendars to field teams. Ensure any changes to programs are communicated timeously. Oversee the development of materials for sales force to present seasonal strategies to retail partners to secure commitment to sales orders and promotional activities. Leads and Develops People Provide leadership and guidance to Marketing and Communications team and support to indirect reports within the Brand. Establish high workplace operating standards and values. Appraise team performance to ensure department objectives are achieved and maintained. Clearly communicate priorities and required results with team. Coach and develop individual members of the Marketing & Communications team and assist with attainment of their personal / professional growth. Conduct Performance Development Plan reviews with all team members. Agree clear, measurable goals and review progress in PDP cycle. Conduct regular Marketing & Communications team update meetings to review plans, share information and ideas across disciplines and encourage communication and teamwork. Elicit diverse points of view and acknowledge the views and contributions of others. Maintain appropriate communication with different functional areas of the affiliate locally and with the regional and global teams when required. Qualifications Qualifications: Bachelor's degree; tertiary or equivalent 2+ years managing a Marketing / Communications team 5+ years within a Marketing / Communications function Experience in strategic planning and execution Experience developing financial plans and managing resources Knowledge of contracting, negotiating, and change management Strong Microsoft Office skills: Word, Excel, Outlook, PowerPoint Person Specifications: Effective coaching style with the solid ability to inspire and motivate others Has strong interpersonal skills The ability to work autonomously and accomplish work through others Good planning, organisational, analytical and decision-making skills Confidentiality, tact and discretion Willingness to work a flexible schedule and travel Responsive to all communication received and with a sense of urgency Acts ethically, and builds trust through reliability and authenticity Open to novel ideas and approaches, flexible in response to change Results oriented, with high drive to meet objectives and standards Listens openly and sends convincing messages Handles difficult and tense situations with diplomacy and tact Job: Marketing Primary Location: Asia Pacific-AU- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 223677