Omnichannel Specialist - Janssen

Janssen (Johnson & Johnson group) is recruiting for an Omnichannel Specialist position in Madrid. The main role of the Omnichannel Specialist is to collaborate with CVTs (Country Value Teams) to develop omnichannel customer journeys to improve the impact of customer engagement campaigns. In coordination with the Omnichannel Managers and the Digital Platforms team,: Responsible for co-designing, planning, performing, supervising and improving the omnichannel strategy as part of the business strategy Main point of contact between internal clients and external agencies and suppliers. Active change agent for digital transformation and innovation projects. Key Responsibilities: Omnichannel strategy Define, propose and promote the company’s omnichannel strategy aligning business objectives and Digital EMEA Strategy. Promote the Omnichannel strategy in the company in all business units with a focus on improving the quality and engagement of customer interactions (Right content –relevant content-, Right channel –maximize the usage of the channel mix-, Right customer -advanced customer segmentations-). Partnering and planning: Partnering with CVTs to develop brand and customer engagement strategies, with a strong focus on developing an omnichannel strategy using owned and third-party channels to improve the business impact. Think differently and take a creative approach to develop proven digital customer acquisition strategies. Focus on using SEM/Social techniques, as well as partnering with third-party platforms to create customer’s touchpoint plans. Promote standard methodologies related to digital content and digital solutions & services, identifying possible gaps and opportunities to guarantee the best customer experience and create added-value proposals. Promote the creation and update of business unit’s content through the editorial calendar and coordinate their promotion via the most appropriate omnichannel promotional plans. Digital execution and acceleration: Develop and maintain customer journeys and work collaboratively with local (internal & external) and international functions to design and create digital assets. Promote the launch and efficient management of new channels and owned digital solutions using regional digital platforms and generating best use cases. In collaboration with the business units, planning and management of email Marketing campaigns (Eloqua and Veeva Approved email), digital events in collaboration with providers, management of the website for professionals (Janssen Medical Cloud) and the coordination of the e-Detailing usage (Veeva), among others. Creation and coordination of online advertising campaigns with external providers. Coordination of search marketing, SEO/SEM and social strategies. Analysis and continuous improvement: Work closely with Business Insights and Analytics (BI&A) to analyze data, translate them into business insights that could be maximised to modify the digital strategy through the co-creation of action plans. Provide data-driven insights and specialized advice to internal clients to facilitate decision-making process, considering the adoption of standard methodologies. Analyze omnichannel metrics, with the BI&A team, to identify areas of opportunity to generate value. Propose innovative ways of improving customer experiences. Projects management: Implement and lead projects in coordination with internal departments and/or external suppliers. Definition, launch and management of digital assets and platforms: web portals, digital solutions, mobile Apps, Social Media marketing, etc. Lead projects with a methodical and structured approach, including reporting and effective meeting management at all levels. Partner with our BT/IT development teams and ensuring the delivery of digital assets. Innovation and digital transformation: Promote innovation through new digital proposals that solve the needs of internal customers. Propose new content, services and technologies that could increase the business impact. Lead the development of digital innovation: intrapreneurship, open innovation, partnership with startups/external companies Orchestrate better ways of working together, promoting agility and efficiency, harmonizing technology, resources and processes, both internal and external. Qualifications Education: BA/BS required Digital marketing MA/MBA preferred Experience and Skills: Required: Minimum experience of 3-5 years in the development of Digital and Omnichannel projects in Marketing and Digital Communication and Omnichannel functions. Analytical and organizational capacity. Organized and conclusive person, who knows how to assign priorities, order tasks, define guidelines, organize time. Proven experience in project management. Proactive, responsible and efficient. Take on the work as your own, assuming responsibilities for the processes, the decision-making and the results, being able to sorting out sophisticated challenges by applying innovative solutions in a high-pressure environment. Committed person with the capacity to work in a fast-paced environment. Customer orientation. Ability to work closely with internal clients and external suppliers, and to propose solutions and alternatives to their needs. Desirable experience in customer account management, preferably in communication agencies or digital marketing. Capacity for effective communication and interrelation with users, clients and departments. Focused on teamwork. Digital mentality. Passion for digital marketing with a high level of energy and the ability to deliver results. Curious, with excellent learning ability to look for new innovative solutions and quickly assimilate news. Management of tools for the extraction and analysis of analytical data (dashboards, Excel, etc.) Knowledge of web design, graphic design and tools related to web technology: Photoshop, Dreamweaver, Adobe Acrobat Preferred: Preferred experience in the Healthcare and / or Pharma sector Desirable experience in implementing digital transformation and organisational change projects in large organizations Other: Fluent in Spanish and English. Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Primary Location Spain-Community of Madrid-Madrid- Organization Janssen-Cilag S.A. (formerly Janssen Sp) (7300) Job Function Marketing Requisition ID 2206012768W