Manager, Premium Brands

Posting Date Feb 18, 2022 Job Number 22022921 Job Category Sales & Marketing Location Asia/Pacif/Australia Region, Suite 1108 11th Floor Cityplaza One, Hong Kong, Hong Kong, Hong Kong VIEW ON MAP Brand Corporate Schedule Full-Time Relocation? N Position Type Management Located Remotely? N Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you? JOB SUMMARY Assist with strategic planning and pull-through of all Premium Brand initiatives and programs relevant to Asia Pacific continent. Partner with respective Directors and Senior Director to deliver exceptional on-brand execution that drives the long-term health of the Brands. Execute on aligned Brand proof-points to drive brand awareness / reputation in APAC. Support the delivery of a strategic Brand plan and integration for HALO openings (in some instances; conversion hotels) will be a key focus. Consistently ensure all Brand activities consider the affiliation of our award-winning Brands to Marriott Bonvoy travel program. Partner with, not limited to, Marketing, Loyalty, DDO, F&B, GDAP, Feasibility and Development teams to drive stronger understanding and knowledge of what each brand represents, and ultimately increase Brand equity. Partner with Brand Marketing, Performance and Digital teams to ensure delivery of efficient and effective media plans to boost the Brand awareness and lift reputation in the long term. Work with Brand Activation & Standards team, regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance. Supports the approval of Brand photography, contents and assets in continent. Call out anomalies, where applicable. Supports the Premium team to coordinate on-brand solutions for key stakeholders. SCOPE Responsible for the management of the said brands; as determined by the VP and Senior Director: Key project facilitation and integration across APAC Liaison between global, continent and regional operations, as well as Brand marketing teams Luxury openings CANDIDATE PROFILE Education and Experience Hotel operations experience is strongly preferred. Prior Lifestyle brand management experience and marketing knowledge is an advantage. Three or more years of management experience. International work experience strongly preferred. Languages: Proficiency in English required; proficiency in reading and writing in Chinese or other Asian languages strongly preferred. Experience in working with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must. Good presentation and communication skills Proven ability to work with cross-functional teams in support of specific business priorities. Demonstrated ability to take complex projects and efforts from conception to successful execution. Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. Ability to simultaneously manage multiple projects. Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones). Strong team player and ability to foster relationships and collaborate across disciplines Proficient in Microsoft Office including PowerPoint, Excel and Word are essential CORE WORK ACTIVITIES Managing Projects and Priorities Assist with the execution plan to deliver a robust full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes. Provides direction and assistance to other team members regarding Premium Brand projects to ensure timely completion of assignments. Analyzes information and evaluates results to choose the best solution and solve problems. Thinks creatively and practically to develop, plan, and implement new Brand programming or initiatives. Understand and able to deliver strategic and on-brand reporting and presentations, etc. as requested. Provides recommendations to improve the effectiveness of processes or programs. Understands and meets the needs of key stakeholders. Supports achievement of performance goals, budget goals, team goals, etc. Brand Strategy & Planning Assist key stakeholders on HALO openings and focus hotels within the Premium brand portfolio Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment. Educates/communicates consumer insights Brand Performance & Development Assist with pull-through of global brand strategies while ensuring alignment to APAC and market specific objectives Assist with effective pull-through and localization of new brand initiatives in APAC Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives Operations & Culture Assist to communicate regular brand updates and Brand education to the field and hotels. Work closely with Brand Activation & Standards team, properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs. Manage onboarding processes and brand education sessions for General Managers and key stakeholders. Provide opening brand support for HALO new hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of openings, opening countdown, Consumer Ops support etc. are executed on brand. Provide guidance to hotel opening teams to ensure branded critical path document for openings and conversions are developed and maintained. Manage the process and planning for off-strategy (focus) hotels as designated by the global and continent Brand VP MANAGEMENT COMPETENCIES Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Financial Analysis - The ability to develop and interpret an assessment of the viability, stability and/or profitability of a business initiative, business unit and/or company using appropriate techniques (e.g., net present value, cash flow models, valuations and return on investment). Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension - Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.