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<div class="mds-edited-text mds-font-body-copy-bulk"><p><strong>Head of Marketing</strong></p>
<p><strong>Membership Governing Body</strong></p>
<p><strong>Hybrid Working – 1-3 Days Office Central London, 2 Days Home</strong></p>
<p><strong>Starting Salary: £58,500 - £70,000 (depending on skills and experience) Plus a benefit allowance of £1,300 per annum – 31 Days Holiday, Up to 12% employer’s pension contribution, Enhanced maternity and paternity pay, Life cover, and more</strong></p>
<p><strong>Full Time, Permanent role</strong></p>
<p><strong>CV and Cover Letter by Friday 25^th February at 5.00pm </strong></p>
<p>Our client a leading membership governing body with 16,000 individual members in England and Wales is currently recruiting for a Head of Marketing</p>
<p>The Head of Marketing will develop the membership governing body’s marketing strategy, deliver an extensive annual plan of marketing campaigns, and input heavily into the organisation’s business planning processes.</p>
<p>As the post holder, you will be responsible for overseeing content and campaign production, creating designed material online and in print, and managing the visual identity of the membership governing body.</p>
<p>Your insight will be key to informing the organisation’s overall brand strategy and position, and you will act as the brand guardian for the membership governing body</p>
<p>The Head of Marketing will collaborate with colleagues from across the organisation and key external stakeholders to devise new marketing plans and content, ensuring buy-in and identifying opportunities to increase engagement with the membership governing body extensive portfolio of member benefits, products and services, training and events, policy and public affairs reports, programmes and resources.</p>
<p>You will actively contribute to revenue generation the membership governing body, working with the Director of Communications and the Services department to promote new and existing commercial products and services.</p>
<p>You will have 2 x direct reports – marketing executive and web content officer.</p>
<p>The successful candidate will need to have significant marketing leadership experience, preferably within the B2B, professional information or professional services fields, or membership sector.</p>
<p>You will also need proven experience in identifying and segmenting target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate audiences.</p>
<p>Solid knowledge of marketing tools (including email platforms such as Dotdigital or Mailchimp, major social media platforms, CRM systems and web analytics software) is also a must.</p>
<p><strong>To apply for this role please send your CV and Cover Letter.</strong></p>
<p><strong>CV and Cover Letter by Friday 25^th February at 5.00pm</strong></p>
<p>Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.</p>
<p>membershipbespoke is acting as recruitment business in relation to this role. membershipbespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.</p>
<p>membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.</p>