Brand Manager Prostate Cancer Netherlands

TheBrand Manager Prostate cancer Netherlands develops and executes the Janssen-Cilag Benelux marketing communication-strategy in a close collaboration with the cluster value team (CVT) . The Brand Manager is a marketing position within the Business Unit. The Brand Manager has a direct reporting line to the Senior Brand Manager Tasks and responsibilities Key Result Area: Brand Strategy Contributes to the brand strategy in MTP and BP (market insights, forecasting, messaging, product life cycle mgt). Responsible for the Brand/Marketing strategy in alignment with EMEA IBVT strategy. Strong sense for Financial & Business Acumen (budgeting, monitoring KPIs). Maximizes sales & profit of Brand. Gathers insights on current and future needs (market research, internal dashboards, external stakeholders). Clear view on the current & future competitive landscape in order to create a differentiated brand strategy. Leads the tactical plan development (alignment with all relevant stakeholders). Responsible for the (digital) Customer Journey (CIE, segmentation & positioning). Has an excellent product and therapeutic disease knowledge. Builds Value Projects (in collaboration with all relevant stakeholders). Key Result Area: Brand Execution Designing and developing the marketing omnichannel mix – positive CIE index. A flawless execution of the tactical plan and tracking. Develop marketing materials in alignment with legal, regulatory & compliance requirements. Instruct and coach the MCC, PMO specialist. Develops differentiated brand messages vs competition. Executes Value Projects (in collaboration with all relevant stakeholders). Key Result Area: Stakeholder management The BM knows the customer landscape (incl. HCP’s changing hospital environment), the key stakeholders and how to address them. Has a strong in/outside network. Leads MMS meeting and coordinates cross functional activities. The BM communicates a vision for the brand that inspires both internal and external stakeholders. Takes integrity-credo based actions regarding patients, collaboration, teamwork, sense of urgency, results driven and people development. External Environment Scanning and KOL-Networking. Pro-active interaction with Sales Force, including presence in the field, at Customer Facing meetings and Congresses. Input in EMEA PM group: Representing Benelux interests in Functional Marketing Network- Shape materials at the EMEA level to local needs. Qualifications The Brand Manager must meet the following: Job requirements: Completed Bachelor's or master's degree program. At least 4 years working experience as project manager/product manager inside or outside pharma with demonstrably very good results; Work experience in a sales function (preferable); Familiarity with the target group (preferable) Needed competences: Entrepreneurship: identifies business opportunities in the market and takes advantage of them; Planning and organizing: Determines effectively objectives and priorities to identify the time, actions and resources needed in order to attain stated goals; Market orientation: Demonstrates being well informed with respect to relevant developments within the market. Is able to translate all that into the marketing communication strategy; Judgment: makes realistic judgments based on the available information; Leadership: Leads formal and informal within the matrix; to direct and to guide others, to adjust his/her style when needed or relevant; Client orientation (external): Explores the client needs and decides/acts accordingly. Anticipates future needs. Client satisfaction is priority nr 1.; Result orientation: Wants to achieve results, to realize targets. Willing to act when being confronted with setbacks. Other qualities: Enthusiastic, driven and dynamic Modern and innovative Able to handle complex and multi-faceted tasks Strong networker, strong social skills Team Player Excellent communication skills Speaking and writing in English language Primary Location Netherlands-North Brabant-Tilburg- Organization Janssen-Cilag Netherlands (8345) Job Function Marketing Requisition ID 2105892306W