DATA ANALYST (DIGITAL)

<b>DATA ANALYST (DIGITAL) - </b><b> EIRLALDR07 </b> <br> <br> We are looking for a Digital Analyst within Eni's Aldro Energia in Madrid, Spain. You ensure that reports, analytics and dashboards accurately reflect vital information about the digital assets of the company. The responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, and optimizing and reporting online campaign performance. <br><br><b>About Aldro Energia</b> <br> <br> Aldro Energia is an electricity, gas, and energy efficiency marketer operating in Spain and Portugal, with headquarters in the Cantabrian town of Torrelavega. We are experts in efficient energy management for all sectors: residential, industrial and services. In January 2021, Aldro Energia was acquired by Eni gas e luce, allowing Eni to expand its presence in the European market and begin offering customers a wide range of products and services beyond the supply of gas and electricity. Our objective is to provide sustainable solutions that contribute to the energy transition. <br> <br> <b>As a member of the Digital department at Aldro Energia, you will be responsible for:</b> <br> <br> <b>Duties</b> <br> <ul> <li> Answer business questions by extracting, processing, and interpreting data from a variety of data sources, both internal and external to the company </li> <li> Audit and test campaign to optimize KPIs </li> <li> Create reports capable of combining business data (dwh) with data from digital platforms (Google analytics, Google Campaign manager, Google Ads Search) to monitor acquisition costs (CPA) and conversion rates of traffic channels </li> <li> Monitor key performance indicators (e.g. activations, deactivations, number of customers...) and help build other KPIs relevant to the business and in particular to the digitization of the customer base </li> <li> Analyze customer behavior in relation to specific product or service offerings (e.g. churn, contact channels) in order to identify useful business insights </li> <li> Prepare datasets independently for the development of analyses and reports, support analysis activities within the Data Platform (DMP </li> </ul> <br><br><b>This is the opportunity for you if you have these skills and requirements:</b> <br> <ul> <li> Previous experience in the Office role and SAS statistical package </li> <li> Basic knowledge of relational databases (SQL, Oracle) </li> <li> Experience with data visualization software such as Tableau and QlikView </li> <li> Excellent knowledge of Google Analytics, Data Studio, BigQuery, and Tag manager </li> <li> Phyton o R and main libraries, API setup </li> <li> Deep knowledge of digital marketing across social, display, and programmatic platforms. </li> <li> Experience in eCommerce, funnel conversion. </li> </ul> <br> <b>Location:</b> <br> <br> Madrid, Spain. <br> <br> <b>Contract type:</b> <br> <br> Permanent contract. Local (non-expatriate), Residential. <br><br>At Eni, people are the key to our success, which is why our values are focused on diversity and lifelong learning. Learn more: <br> <br> Training & Development <br> <br> Rewards, Benefits and Welfare <br> <br> Our Mission <br><br>Eni evaluates applications regardless of candidates' personal and cultural characteristics or orientations. If your application is among those most in line with the required profile, you will be contacted to continue the selection process. <br> <br> <b> Together we have greater energy.</b> <br><br>
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