Communication analyst

Auto req ID: 260363BR Job Description PepsiCo’s strength is its people. Winning together is all about respect for one another’s unusual traits, backgrounds, perspectives and experiences. Our teams reflect the diversity of our customers and our communities, breaking down barriers and winning awards. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities and our business practices. As a global food and beverage company with brands that stand for quality and are respected household names such as Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, we are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with. Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees. A possibility, our employment brand, reinforces our dedication to our people; enabling them to reach new heights in their careers and becoming truly world-class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development. As a Communication Analyst, you will acts as a strategic and tactical business partner for the MENA Communications team, supporting a variety of external communication, PR & media, Brand PR and sustainability projects. Working with cross functional teams, the role holder will help deliver PepsiCo’s Corporate and Brand Reputation agenda in its full scope by executing an annual operating plan that builds the company’s ongoing commitment to becoming a more sustainable, environmentally-friendly and socially responsible company. The Comms Analyst will work on delivering projects that enable PepsiCo to build proactive partnerships and engagements with NGOs, civil society and local government entities aligned with PepsiCo global strategy while ensuring employees are participating in driving the success of these plans through volunteering activities. The role will also support the development of social media strategy for PepsiCo and find interactive ways to engage external stakeholders; grow corporate platforms and develop content & establish relationship with key social media partners. By working closely with the marketing teams, the Comms Analyst will drive brand and category growth by leveraging PR to maximize exposure for our brands when launching campaigns or activations to engage with consumers and contribute to driving volume and visibility. Key Accountabilities –Communication Analyst Corporate Reputation and Brand PR: Support the development of corporate and brands communication plans to promote PepsiCo’s efforts externally Manage the relations with PR and creative agency through: Providing them with campaign briefs Assessment of their proposal Review and edit all PR media and communication material Edit Communications speeches in English Ensure execution of proposed plans Manage the organization and execution of corporate/brands events including signing ceremonies, press conferences, media round tables & product launches Pitch media interviews and identify opportunities to raise visibility on campaigns with key journalists across the region. Drive issues and crisis communication management for all brand campaigns ensuring mitigation and prevention and response as appropriate. Digital: Holistic annual social planning of PepsiCo for both seasonal campaigns and always-on content Lead editorial committee for PepsiCo and develop content to enrich social media platforms Work with cross functional teams (PPGA, Marketing, HR) for social amplifications of seasonal campaigns. Manage relations with digital agency and other partners to execute programs flawlessly: Providing them with campaign briefs, Assessment of their proposal Ensure execution of proposed plans Monitor, evaluate and measure digital plans executionSustainability & community support: Deliver annual Sustainability & community support activities for PepsiCo in MENA as per the annual plan and ensure execution of the programs NGO evaluation and assessment / identify potential partnership with new NGOs to serve PepsiCo's sustainability / community support agenda Follow up with agency on logistics of events or PR campaigns Measure the success of the Sustainability & community support plans and communicate results to management Leading on the planning of annual employee advocacy initiatives and creating new initiatives to engage employees in all PepsiCo locationsBudgeting & Financial Reporting: Budget for annual expenditures of the function ensuring following PepsiCo's payment process Keep track of expenditures vs budget and align finance team on monthly expenditures forecasts
LI-MENA Qualifications/Requirements 5 years of experience in Communication, PR or Brand PR Bachelor’s degree, Faculty of Mass Communication is a plus. Experience in Public Relation. Exposure in Events Management. Exposure of NGOs or international organization is needed. Strong communication skills. Time management skills and handling multitasks. Ability to work under stress (long working hours). Very good command on MS packages. Perfect command of English and Arabic language (Writing & Speaking) Are you ready? At PepsiCo, every single day is an adventure and an opportunity for personal and professional growth. Apply today and discover the possibilities at PepsiCo. Relocation Eligible: Eligible for Standard Relocation Job Type: Regular