Offer Promotion Lead

Key Responsibilities • Build and maintain a strong, unified and consistent brand through a wide range of online and offline marketing channels. • Develop strategies and campaigns on annual basis to increase offer awareness, market penetration, customer acquisition and retention, in alignment with product/service launches/updates and consumer needs. • Deploy successful marketing programs (campaign & non-campaign) from ideation to execution, especially to drive qualified traffic for adoption. • Position IACS offers and services for success by analyzing and adjusting for competition, user needs and industry trends. • Develop and organize digital (online, email) and traditional promotional events (customer, industry) and facilitate their success, through transversal collaboration with other SE functions. • Produce valuable and engaging content for our website and other communication channels, that attracts and converts our target groups. • Track, measure, report and analyze the performance of marketing campaigns to gain insight and assess against goals. • Employ marketing analytics techniques to gather and report important data (user/buyer behavior, social media, web analytics, rankings etc.). • Develop the department’s marketing budget, monitor spends, and refine campaign strategies to maximize impact. • Support achievement of offer-level and region-level orders and sales goals. Measures for Success • Marketing operations conducted as per plan, budget and quality objectives. • Brand, customer and stakeholder engagement as per goals. • Orders, sales and delivery goals achieved. s for Success Qualifications Experience 3-5 years of experience in identifying target audiences, creatively devising and leading across channels promotional campaigns that engage, educate and motivate. Education Bachelor’s degree in Marketing, Business, Public Relations or equivalent and relevant experience. Competencies • Strong creativity, ability to turn ideas into effective marketing projects with very high attention to detail. • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets. • Strong interpersonal communication and people skills with experience working across multiple countries and cultures. • Well-organized, ability to handle multiple work-streams with a strong customer-oriented approach. • A sense of aesthetics and a love for great copy and channel-appropriate communication. • Good knowledge of marketing and research techniques, analytics tools and marketing related software applications. • Preferably multi-lingual with working proficiency of English language. • Ability to work flexible hours. • Ability to travel up to 10%. Schedule: Full-time Req: 008XJ3