Sr CRM Analyst

OVERVIEW Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful. POSITION SUMMARY: This position fully supports the ongoing email and direct mail executions, which includes critically important and timely customer segmentations, testing strategies, reporting and output follow-throughs and QC’s. Additionally, this position provides short and long-term strategic support and insights for our evolving and dynamic customer contact strategies and overall expense monitoring and controls. CORE JOB RESPONSIBILITIES: Strategize, build and execute targeted marketing campaigns to deliver relevant and timely messages to guests through multiple channels, including direct mail, e-mail and mobile. Serve as the CRM subject matter expert for marketing technology projects that require data integration with the campaign tool, understanding and leveraging interdependencies to recommend optimal solution. Collaborate with internal and external partners to plan, execute and measure campaigns and projects with guidance from Manager. Consult with business partners, accurately and effectively utilizing data to inform insights and recommendations from analysis. In partnership with consultants and internal stakeholders, seek ways to streamline existing processes and implement efficiencies. ADDITIONAL RESPONSIBILITIES: Demonstrate thought leadership, understanding and leveraging multi-sets of data and inputs to form and test out hypotheses to drive business results. Optimize customer contact strategies, leveraging data to inform key insights and opportunities. Develop ongoing reporting to support business insights. Document and report project outcomes; recommend opportunities for continuous improvement based on key learnings. Perform regular database queries used to inform decisions by upper management. REQUIREMENTS FOR CONSIDERATION: Bachelor’s degree in a related field (Marketing / Business / Economics / Math) Minimum of 6-8 years related work experience Proven command of Campaign Management Systems such as Adobe/Neolane, IBM/Unica, Alterian etc. Excellent interpersonal, verbal and written communication skills Strong organizational skills, attention to detail and sense of urgency Ability to manage multiple projects and responsibilities in a fast-paced environment ABOUT At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.