Brand Experience Manager, Old El Paso

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Jus-Rol, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. What your role is Key Responsibilities At Old El Paso we are on the journey to becoming one of the nation’s top 10 family favourite meals, and we are seeking an innovative and creative Brand Experience Manager to join our team! OEP is obsessed about bringing the vibrancy of Mexican food to UK consumers and celebrating the shared experience it brings. We’re looking for someone who understands and is up-to-date with trends, culture, and is curious about the changing media landscape and how best to approach it. And ideally you should LOVE tacos and fajitas as much as us…who doesn’t?! By joining our team on one of the region’s largest established brands, you’ll have the opportunity to leverage and hone your expertise in specific brand experience knowledge areas (Media, Retail Marketing, Performance Marketing and more), as well as collaborate on culturally relevant ideas to create demand for our products and support Old El Paso’s runway for growth. You will get exposure to external partners and internal experts, build your media and incentives knowledge areas, and sharpen your executional brilliance competence. As the Brand Experience Manager, you will have the responsibility to overhaul our Retail Media strategy, execute powerful through-the-line activations on our biggest innovations as well as manage future brand partnerships. You will also have the chance to develop a new capability in Performance marketing with excellent exposure to Senior Management. You will own external agency relationships and internal cross functional relationships, inspiring our teams on the brand’s ambitions for growth. Core Responsibilities Lead the development of exciting & effective media and activation plans that accelerates big bet innovation and makes it unmissable. Own and transform the Retail Marketing strategy, reshaping the future of our shopper activation plans. You will own the external agency relationship from strategic briefs to client management and internal Sales team collaboration. Build a new capability in Performance Marketing in collaboration with our Data and Connected Commerce teams. Lead Brand Partnership activation, push boundaries and elevate Old El Paso’s cultural relevance Control total brand A&CP and make expenditure and procurement decisions appropriate to maximise business results/ROI. Champion culture and happiness across our team and beyond! The Best Things About This Job The opportunity to work on General Mills UK’s no. 1 brand & World Foods marker leader. Having the autonomy to leverage and hone your expertise on building bold plans alongside external agency experts. Being part of a tight knit, supportive and fast paced team that lives and breathes OEP’s ethos of not being afraid to make noise! What you will bring to the team Top Qualities We Are Looking For Innovative brand evangelist, obsessed with disrupting culture and bringing unmatched creative thinking. You will have the ability to build exciting plans with bold, modern creative right at the heart. Excellent verbal and written communication skills with the ability to energize teams by bringing the wow factor through compelling and impassioned storytelling. A proven track record of proactivity, executional brilliance, organizational influence and the confidence to work autonomously where needed. Other Key Experience FMCG experience, ideally in a food or beverage environment. Innovative marketing, ability to identify areas of opportunity to build plans and push boundaries, and engage a wide network of stakeholders to deliver that plan. Track record of successfully activating brand, NPD and/or portfolio activities Practical & first hand experience of shopper/retail marketing. Good understanding of the latest consumer / shopper / market insight and activation techniques Active Collaborative partner & inclusive teammate - win as a team & learning mindset. What you get from us A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women Flexible and employee-focused work culture Equal Employment opportunities Competitive package with benefits At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.