CMI Associate – Inno/Reno – Meals & Baking

OVERVIEW The Meals and Baking Solutions (MBS) Operating Unit at General Mills is looking for a Consumer & Market Intelligence (CMI) Associate that is simultaneously possibilities oriented and pragmatic in execution to create strong consumer-focused innovation and renovation. The MBS operating unit houses some of General Mills largest and most storied brands like Pillsbury, Betty Crocker, Old El Paso, and Progresso as well as much of our natural and organic portfolio including Annie’s, Cascadian Farm, and Muir Glen. In this role, you will be integrally involved with all aspects of the innovation process, starting from a foundation of building superior knowledge of the consumer. You will utilize multiple data sources and research methods to build conviction in your teams and drive action. You will build and leverage this knowledge as you work through the process of bringing innovation to life. This includes things like guiding innovation strategy, identifying areas of opportunity, leading idea generation, refining concepts via design thinking and agile methods, consulting on pack designs, and continuing to learn and monitor new products post launch. This role works closely with cross-functional partners (R&D, Marketing, Product Guidance, Brand Design, etc.) focused primarily across our Triple S and Natural & Organic Business Units and will be counted on to design and lead transactional learning and experimentation consistent with the Consumer First Design and Development process. Capabilities and experiences you will build in this role include Learning Mindset, Business Influence & Advocacy, Consumer Intuition and Empathy Development and Project Management. KEY ACCOUNTABILITIES Strategy Find the data, distill the insights, and craft a compelling narrative to drive consumer focused innovation strategies for your brands Research Management and Execution Develop and execute the learning plans necessary to bring consumer driven innovation to market in collaboration with your cross-functional team Measurement and Analytics Ensure appropriate measurement plans to assess new product performance and identify opportunities to pivot once in market. Experimentation and Best Practice Development Innovation is about both learning new things and creating new things. This role will strive to be innovative not only with respect to products, but also, with regard to the learning and experimentation process. Improve the innovation process for the Meals and Baking Operating Unit and General Mills as a whole by seeking out and sharing new methods, vendors, research processes REQUIRED QUALIFICATIONS Bachelor’s degree in Marketing, Market Research, Statistics, Data Analytics, Economics, Anthropology, Sociology, Psychology, or other related field 3+ years of experience in Consumer Insights or related field Comfort leading consumer interviews, focus groups, etc. Experience in a variety of traditional and modern qualitative & quantitative research Experience influencing a cross-functional team Experience working in an agile environment with shifting priorities and multiple concurrent work streams Ability to synthesize data to build and tell a compelling consumer story with credibility PREFERRED QUALIFICATIONS Previous experience with innovation MBA or master’s degree in related field preferred Experience implementing and leveraging design thinking and agile methodologies Familiarity/comfort with syndicated data sources (e.g. Nielsen Scanner/Panel data) Previous interviewing and or moderation training Strong prioritization skills Salary Range The salary range for this position is $67300.00 - $112400.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.