Senior Director Omnichannel Strategist (Immunology)

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Summary: The Senior Director, Omnichannel Strategist acts as single point-of-contact from Worldwide Commercialization Excellence (WCE) to brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. Responsibilities: Omnichannel Strategy Supports the development of a brand’s omnichannel strategy (incl. campaign plan and tactics) by providing best practices, analytics expertise and expertise on personal & non-personal channels, including media plans. Constructs campaign journeys (incl. mix of personal and non-personal tactics, flow and sequencing of tactics, right timing, and frequency) Derives insights from analytical models to optimize channel mix and content/messaging for specified customer segments Maintains and monitors a robust set of metrics for each campaign in partnership with BI&A Coaches and supports upskilling of customer-oriented strategy roles (e.g., HCP, Patient strategy lead) on omnichannel capabilities Maintains knowledge of industry landscape, trends, and benchmarks as well as market regulations for omnichannel deployment Content Production & Deployment Facilitates the content production and deployment process via agile ways of working; champions content pull through for derivative content Acts as an Agile Coach to the PreP coordinators and customer strategists to ensure adoption of agile ways of working and modular content deployment Qualifications: 4 year bachelor’s degree required; MBA preferred Minimum 12 years experience in Digital / omnichannel Marketing leadership, including marketing/customer engagement strategy, brand/business planning, analytics, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management Deep expertise in developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) Significant experience in omnichannel marketing in or outside pharma (e.g., consumer health), especially in industries with heavy digital channel usage Experience with production and deployment for different types of content across channels, incl. review process, channel operations Familiarity with modular content processes (e.g., content mapping, tagging) Knowledge of industry trends and benchmarks across channel performance for different customer types (e.g., HCP, patient) Advanced knowledge of interpreting analytical models and using reporting dashboards, including machine learning and predictive analytics. Experience in working in a cross-functional environment, influencing decisions Experience working on agile teams
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OMNIJOBS If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.