Sr. Copywriter, Loyalty

«out the Team The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents. About the Location Fully Remote Position: This position is considered to be Fully Remote and work is done from another location outside of Phoenix Home Office (within the United States). Associates that are considered to be Fully Remote do not have a work space at Phoenix Home Office and can expect to be asked to travel to Phoenix Home Office several times a year [or more], based on business needs and in partnership with leadership. Associates that are considered to be Fully Remote will acknowledge the “Remote Work Agreement” upon hire. About the Job Senior Copywriter, Loyalty We are a small, fast-paced internal Creative Team who aims to be a highly strategic and innovative group that consistently demonstrates leadership and innovation in our work. We strive to gain the trust and respect of our business partners through our ability to deliver exceptional results, with a focus on creativity, agility and collaboration. Our goal is to evolve into a revered in-house resource for our clients, providing them with cutting-edge solutions that drive exceptional results and leave a lasting impact on their business and our pet parents. We have a vision to ultimately aspire to be a driving force in the industry, setting the standard for excellence and inspiring others to follow our lead. You write and ideate with passion and energy. You are detail-oriented with an innate ability to write amazingly engaging brand copy. You have a full understanding of the relationship between words and design and have a pulse on creative messaging trends. You have a strong knowledge of the digital landscape and you understand how an in-house retail creative team works. You are a talented storyteller. You’re a Senior Copywriter with creative passion who has proven experience working with fellow copywriters, designers and project managers to concept and execute creatively and strategically sound campaigns. You can juggle multiple projects while still outputting impressive work quickly. You're a highly collaborative team player who is always coming up with a creative solution to the problems at hand. You’re open to feedback and able to take direction and adapt with a positive attitude. You welcome constructive criticism with a growth mindset, always seeking to improve yourself and the work. You are reliable, responsible, and flexible to the situations thrown your way. You’re an effective communicator and not afraid to speak up to provide ideas. You have in-depth experience, knowledge & skills in digital mediums and have worked cross-functionally. You create work through a strategic and critical thinking filter. You understand the creative vision while always focusing on pet parents and business needs first and foremost. You are consistent to deliver more than just headline—your messaging decisions are thoughtful, strategic and on brand. You provide options for ideation. You’re always prepared to articulate the reasons “why” the creative decisions were made. You can proactively troubleshoot, and self-edit to create a curated point of view. You are incredibly organized and always on time. You juggle and multi-task with the best of them. You work efficiently in a fast-paced environment with tight deadlines. You are detail-oriented, and you never sacrifice quality. You are relentless in your ability to meet deadlines, understand and question briefs, and you always seek to understand the ongoing creative direction coming from leadership. You’re familiar with project management software, and you thrive to follow a solid process. You’re a highly versatile creative and you have a range of skill sets to show for it. You’re fluent in the Adobe Creative Suite and MS Office applications on a Mac Platform. You’ve written for a multitude of topics and industries and understand how to quickly create engaging messaging for every project small and large. You are proactive and get things moving. You consistently create innovative work that's engaging and energetic. You have a strong drive to always improve, take ownership of projects, and you can create incredible work with minimal oversight. You are a proactive team member with a solid point of view. You love pets! You’d do anything for pets and pet parents. You want Petsmart to thrive and you’ll do what it takes with great enthusiasm for the business. Who do you report to? Creative Director, Copy and Concepts Responsibilities Responsible for writing compelling, on-brand copy for all PetSmart loyalty program initiatives and platforms, including but not limited to: emails, web/app, social posts, print collateral, and video/audio scripts. Carryout PetSmart brand voice through PetSmart’s current and future loyalty and brand guidelines. Be willing to think outside the box and continually evolve the work, never leaning on what we’ve always done. Work collaboratively with fellow writers, designers, copy director, project managers and clients to produce sound solutions and bring ideas to life. Think and write on the fly to quickly come up with ideas based on feedback. Thrive under tight deadlines and high-pressure situations to produce compelling and engaging work. Create and self-manage projects of all sizes, prioritizing multiple requests at any given time. Meet all deadlines. Ability to evoke emotional response, channel brand’s voice and connect with pet parents. Always prepared to voice opinions, articulate ideas in a clear and succinct manner, brainstorm new ideas, sell your work, and take creative criticism from peers, manager and clients. Build strong relationships, effectively communicating with writers, designers, Creative Directors, Project Management team and VP, as well as the broader marketing group and clients across the company. Take initiative to ask questions, do research, think independently, make educated decisions — whatever it takes to keep projects moving in a timely manner. Own projects from start to finish. Detail-oriented with superb grammar, spelling, written communication, note-taking and listening skills. Stay current and well-versed with legal requirements, industry trends, technology and copy voice trends. Develop and maintain Petsmart Loyalty Copy Style Guide, providing guidelines for messaging consistency, typesetting, legal requirements and brand language. Assist Copy Director and act as a back-up to the Copy Director as it relates to the Loyalty Program. Required Skills and Experience BS/BA in journalism, advertising, communications or related field. Not required, but preferred. Your experience, energy, passion, collaboration and portfolio are what we’re most focused on. Sr Copywriter with 6+ years professional writing experience. We’re looking for the right fit and experience, not the exact number of years. Strong portfolio that showcases incredibly creative and strategic messaging across all platforms. Retail work a plus! Excellent knowledge of grammar, proofreading, editing, writing to a specific brand voice, adapting voice and tone to various of media channels, legal guidelines and overall best practices Proficient in Microsoft Word. Bonus points if you’re also proficient in mac-based Creative Suite. You love being part of a team and are happy and willing to work in a collaborative environment. You’re obsessed with on brand, clever headlines, persuasive CTAs and subject lines, copy that has a strong sense of storytelling and aligns to the business objective. You understand when and how to be direct and you understand how to weave value into your messaging. Great time management and communication skills, with excellent attention to detail and presentation capabilities Experience on an in-house Creative Team or agency a must Experience working with Brand Guidelines, Creative Briefs, and Copy Style/Voice Guides Experience in presenting work to clients and/or executives. Motivated, self-starter, self-sufficient professional. About the Culture At PetSmart, we work hard to create a culture where every associate feels like they truly belong and we celebrate the unique stories, backgrounds, and experiences our associates share. These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success. Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position. Our home office offers outstanding amenities in a fun and rewarding workplace including: Pet friendly environment, bring your pets to work! On-site Dog Park “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers “Sit & Stay” Café serving fresh breakfast and lunch options On-site coffee bar “Lil’ Paws” learning center and onsite daycare facility (associate paid) Volunteer events with PetSmart Charities Learn more about
LifeAtPetSmart here: https://www.lifeatpetsmart.com/life-at-petsmart/ Check out Associate stories and share in some celebrations at PetSmart: https://www.blog.lifeatpetsmart.com/ Explore PetSmart Benefits here: https://benefits.petsmart.com/ If you don't already live in the Phoenix area here's a guide to the area: Welcome to Phoenix Guide