Product Marketing Manager

BlueCrest is seeking a leader for the management and stabilization of products to align with the growth pursuits within our chosen e-commerce markets. The Product Marketing Manager is a key position tasked with managing a product, well-defined group of products, and integrated solutions in line with the financial objectives, strategic direction, and vision of the Business. This position has functional and financial performance responsibility for assigned products from concept to end-of-life. The successful candidate must act as the owner of the go-to-market plan for BlueCrest’s eCommerce Fulfilment/Parcel Automation solutions. As such, this position requires strong analytical skills to rigorously evaluate product and/or solution features against market needs/trends and perform trade-off analyses as they relate to any associated business case implications. Customer orientation is a key to success for the successful candidate. He/she must ensure that product decisions are grounded in robust insight into evolving customer needs, market conditions, and usability tradeoffs where applicable. Customer and supplier interaction is a requirement. To be successful, this candidate must organize and align the efforts of high-performing cross functional teams to meet business objectives. The individual must also reach across organizational silos to collaborate with other parts of the enterprise to most effectively leverage optimal technologies and sales channels. CORE RESPONSIBILITIES * Execute the strategic business plan as set by BlueCrest leadership. * Lead efforts to assess the market landscape thereby identifying the most beneficial opportunities and paths to pursue. By maintaining a strong understanding of markets, customer needs and competitive offerings they shall identify new profitable market leading opportunities. * Coordinate activities amongst company functional groups to maintain current product features and capabilities and in determining new products that will grow market share. * Maintain product road map and product lifecycle requirements. * Work closely with the Marketing Communications team to drive initiatives, strategies, and techniques to grow the BlueCrest brand and product awareness in the marketplace. * Work closely with the Director of Sales and team to train and support the continued strengthening of industry knowledge and customers, while assisting with customer presentations, meetings, and proposal development. * Establish a system to help set and capture the strategic direction of products or product groups. * As a leader in the business, this person will have a key role focused on market segments for growth, contributing to the team’s growing revenue and profitable sales performance. * Lead analysis and maintain a strong understanding of markets, customer needs and competitive offerings to identify new opportunities. * Through the Stage Gate process with product engineering and development initiatives, establish KPIs, create tracking tools and give regular presentations on the status of initiatives. * Creation and maintenance of robust business cases to support new initiatives and investments. * Provide valuable market expertise and input to determine the overall pricing strategy for the assigned product or group thereof. * Defining the product or solution value proposition in all target markets * Developing and executing product or solution lifecycle and asset management strategies * Collaborating across business unit boundaries to utilize best available company-wide technology/solutions. * Strong cross functional communication and technical skills, internal and external * Support and service sales accounts, if assigned. This includes key account(s) in a nurturing stage in the business development role. * Represent BlueCrest products and services within the industry. * Support sales team efforts with clients and proposal generation * Strategize & adjust content of sales presentations and proposals to meet specific customer needs/interests. * Identify and support growth of key partnerships and pursuits by BlueCrest in the industry. * Support the creation of marketing requirements to drive the brand and product information. * The ability to quickly pivot from strategic planning to efficient tactical execution. * Other responsibilities related to a Product Line Management position. KEY RELATIONSHIPS Will report directly to: VP, Sortation & Strategy. Reports indirectly to Director of Sales, Ecommerce & Parcels for business alignment and initiatives. Will interface frequently with: Engineering, Sales, Presales and Service, among other departments and functional areas with BlueCrest. * Bachelor’s degree in related field, or * 5+ years of experience with highly engineered products / solutions in a Product Management, Product Development, Technical Direction in an engineering or development capacity with complementary skills in market analysis and financial analytics * 5+ years of experience in material handling, courier, and/or eCommerce industries * Demonstrated experience extracting value from product teams, including facilitating rapid problem-solving sessions. * Experience in financial management and business case development * Experience in utilizing customer insights to drive product innovation. * Experience in making product and solution tradeoffs to optimize customer value. * Exposure to global business operations * Significant demonstrable experience in the parcel, mail, data management or corporate communications industry * Understanding of portfolio metrics / measurement * Effective interpersonal skills, including teamwork, facilitation, and negotiation. * Excellent written and verbal communication skills, with ability to present. * Strong initiative with exceptional customer service, planning and organization skills. * General computer proficiency including solid knowledge of MS Office * Understanding of industrial engineering and cost modeling Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled