Shopper Insights Manager BNL

Overview Shopper Insights Manager leads the understanding of shopper attitudes / behaviours and in-store conditions to identify growth opportunities for PepsiCo Benelux business, across channels. Brings voice of the shopper to business opportunities identification, provides business recommendations based on shopper and retail insights to enable decision making process and flawless execution of brand and channel-specifc sales AOP (Annual Operating Plans) & IBP (Integrated Business Planning) priorities. Responsibilities Shopper Insights Foundations: Drives Shopper Insights agenda in the organization, builds solid channel specific shopper understanding and foundations, making sure that Shopper Insights is a part of decision making process in the organization via leveraging retail and shopper insights into strategic and operational recommendations Maintain accumulated Shopper knowledge and continuous Shopper data sources (HHP, retail panel etc) Leads on-going and ad-hoc shopper / retailer research addressing strategic business questions based on AOP/ICP. Translate data/ research results into meaningful insights influencing business decisions and strategy development Drives learning through the organization to influence customer engagement and business strategy. Embraces new research methodologies & techniques to secure differentiating insights to the business and the market Shopper & Retailer Trends: According to agenda, drives the continuous evaluation of shopper and retail trends to identify growth opportunities, to build PepsiCo Benelux competitive advantage. Defining Strategic Shopper Opportunities: Identifies strategic Shopper opportunities by category and key customer. Transforms holistic data sources into actionable insights and knowledge that influences decisions: Support Perfect Stores, Cat Man, Rev Mgt and Shopper MKT workstreams with in-depth and channel specific Shopper & Retail insights, inputs and data (e.g. PPA, Cat. Vision, Shopper activation) Drive channel specific Shopper and Customer focus throughout category planning and innovation processes Identify key Shopper opportunities per each JBP customer & participate in JBP development Trusted advisor: Secures the trusted advisor status, influence channel and customers’ strategic decisions and shopper agenda through F2F interaction People management: Elevate organizational capability through sharing best practice, training and acting as shopper ambassador. Lead training programs on the effective use of Shopper Insights tools and results to drive capability of Shopper insight understanding in the company. Oversee and coordinate work of Global Business Service-based analysts: data collection & initial analysis, standardized reporting, presentation input preperation Third-Parties Management: According to internal standards and procedures manages resources effectively to deliver strong business results, leads contract negotiations and maintains winning relationships with Research Institutes to ensure Company’s interests are in place at the most beneficial level. Involves Research Institutes in internal workshops making them a strategic business partner to drive the highest level of quality and cost efficiency Budgeting: Based on internal standards and procedures prepares the Shopper Research budget to address the business needs, manages the budget in order to ensure that financial resources are allocated and spent accordingly Qualifications University degree: Master Degree in Business/Marketing/ Market Research/Sociology is preferable Min 6 years Insights experience in a leading FMCG company (retailer or agency experience is a bonus). Knowledge and practical experience with a wide scope of research methodologies and techniques (qualitative & quantitative) Understanding of analytical tools and knowledge of statistics Experience in Household Panel data is a plus Experience managing research budget Digitally Savvy, knowledgeable of the latest trend in shopper & consumer research Fluent English and Dutch MS Office – advanced user (PowerPoint, Excel) About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com. Building a more sustainable food system is critical for the health of our communities and the planet we all share. Take a look at the latest efforts by PepsiCo to fight climate change, protect natural resources, and more: https://pepsico.com/sustainability/strategy Why PepsiCo The Netherlands? PepsiCo The Netherlands currently employs around 630 people at its 4 sites, including our headquarters in Utrecht and three production sites in Rotterdam, Zaandam and Broek op Langedijk. With well-known strong brands such as Pepsi, Lay’s, Quaker and Duyvis, we are in the Top 6 of food companies in The Netherlands. We pride ourselves on being a great place to work and were rewarded for the 10th time with the Top Employer certification The Netherlands and Europe. Joining PepsiCo means joining a dedicated team where innovation and forward thinking are encouraged.