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Manager, Global Product Marketing & Operations - Le Labo
United States , Brooklyn Park
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Posted: 2023-02-15
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Job Overview & Requirements
Le Labo is a niche perfume company, born in Grasse and raised in New York City. We sparked a revolution over fifteen years ago and we remain unconventional in the luxury perfume market today. Our fragrances are freshly hand-blended, and each label is personalized on-site, at the moment of purchase. Mindful in everything we do – from fragrance creations to where we choose to open a new boutique – our primary mission is to share the beauty of our craft with the world. It is more than just product; Le Labo offers sensorial experiences, memories, and a point of view. It is a lifestyle. Our distribution is intentionally selective with ~80 lab-boutiques worldwide and limited counters within a curated selection of retail partners. Our global office is based in Williamsburg, New York. We are also a part of the Estée Lauder Companies family. JOB SUMMARY: We are looking for a passionate Manager who will focus on product marketing and operations within the Global Product Marketing team with a strong emphasis on analytics and problem solving. The manager will be responsible for devising and executing product solutions as we accelerate growth and for supporting our innovation process with data-driven decisions. The ideal candidate has a strong analytical background and is business savvy with a strong interest in product. The manager will work closely with key brand functions (e.g., Product Development, Packaging Development, Education, Finance, Supply Chain, Global Marketing) to ensure our programs are making timely progress and that our markets are informed and educated. This is a fantastic opportunity to learn, take ownership, and have a significant impact on a fast-growing brand. This position is based in Williamsburg, Brooklyn, reporting to the Product Marketing Director. KEY ROLES AND RESPONSIBILITIES: INNOVATION MANAGEMENT Help manage new launch development, from concept initiation, to delivering on key milestones, to driving go-to-market execution. Provide strategic input for pricing, weight claims, forecast estimates, packaging, formula, distribution, and cost of goods targets for new launches based on product architecture, historical sales performance, and competitive benchmarks. Support Director in compiling detailed and informed directions for new launch briefs and help present them to Product Development, Packaging Development, and Supply Chain teams. Develop product offerings overviews for new launches and programs, including complete information pertinent to executing program (e.g., sustainability impact, retailer exclusivity, market/channel distribution, components, suggested retail prices, forecast guidelines, cost estimates, on counter and ship dates, etc.). Post offerings on internal marketing forecast system and maintain with any subsequent updates. Work closely with Supply Chain, Product Development, and Packaging to ensure product launches are tracking on time by conducting weekly status meetings to review key innovation calendar milestones. Communicate any updates (e.g., delays, product lineup shifts, etc.) to market teams. Review costing with teams to ensure feasibility costs meet targets. 6+ years of experience (marketing, product marketing, marketing analytics, finance, merchandising, strategic backgrounds a plus. Excellent ability to analyze and synthesize quantitative data (e.g., product mix of business, running and interpreting competitive analysis, etc.). Strong problem-solving skills are a must with proven ability to navigate complex scenarios and propose thorough solutions. Must have strong PowerPoint and Excel skills, with an eye for formatting and presenting information in a digestible way. Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand. Impeccable attention to detail and accuracy. Highly organized with strong time management and able to manage multiple, complex projects in a fast-paced environment. Entrepreneurial, with a “roll up your sleeves” attitude. Be a motivated self-starter, with the ability to work quickly, independently, and collaboratively with a team-player mindset. Must be comfortable and adaptable in an entrepreneurial environment while navigating a structured, corporate atmosphere. Exude passion for Le Labo and deeply appreciate and understand the Brand DNA and voice. Create post-mortem analyses for major new launches, compiling quantitative and qualitative information and partnering with Press and International teams to capture initial market feedback, sales data, and hindsight learnings. Partner with Development teams, Global Marketing, and Education to ensure materials for markets (e.g., training guides, visual merchandising) are accurate and complete. Enter pricing strategy for new launch SKUs in ELC pricing system. Partner with GBSC and Demand Planning to strategically allocate launch quantities by market when needed to ensure brand priorities. PRODUCT ANALYTICS AND GENERAL PRODUCT MARKETING Perform SKU and portfolio analysis on an on-going basis and monitor SKU productivity. Leverage sales data to reevaluate SKU tiering and strategy. Maintain master SKU list with latest discontinuations and new launch SKUs. Create annual year-end product performance recaps, highlight potential white space areas for innovation and opportunities for SKU consolidation. Address product questions/issues from markets on distribution, sample timing, product codes, etc. Help to manage and facilitate meetings with partner teams, executing on relevant actionable items. Create in depth analysis and build comprehensive reports from raw datasets. Assist Director and broader Marketing team on other select initiatives/deliverables, including Strategy, Budget, ad hoc analysis, etc. General product marketing projects such as sustainability initiatives, amenities, copy and artwork reviews, China readiness, etc.). Qualifications QUALIFICATIONS AND SKILLS: College degree preferred. 6+ years of experience (marketing, product marketing, marketing analytics, finance, merchandising, strategic backgrounds a plus). Excellent ability to analyze and synthesize quantitative data (e.g., product mix of business, running and interpreting competitive analysis, etc.). Strong problem-solving skills are a must with proven ability to navigate complex scenarios and propose thorough solutions. Must have strong PowerPoint and Excel skills, with an eye for formatting and presenting information in a digestible way. Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand. Impeccable attention to detail and accuracy. Highly organized with strong time management and able to manage multiple, complex projects in a fast-paced environment. Entrepreneurial, with a “roll up your sleeves” attitude. Be a motivated self-starter, with the ability to work quickly, independently, and collaboratively with a team-player mindset. Must be comfortable and adaptable in an entrepreneurial environment while navigating a structured, corporate atmosphere. Exude passion for Le Labo and deeply appreciate and understand the Brand DNA and voice. The anticipated base salary range for this position is $81,000 to $133,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company. Job: Marketing Primary Location: US-NY-Brooklyn Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2218539 We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].
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Job Summary
Category
Vacant
Country
United States
City
Brooklyn Park
Employment Type
Full Time
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