Digital Ad Designer

Overview Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family. PenFed is hiring a Digital Ad Designer at our Tysons, Virginia location. The primary purpose of this job is to create digital (display, social and email) assets/ads. You'll be responsible for producing assets that match the company's brand, aesthetic, and marketing strategy. This role will collaborate with a team of designers and brand managers to develop mission critical digital assets for all PenFed products and messaging, while providing high quality creative products and programs; showing great attention to detail; and ensuring that materials are created and delivered to meet all project requirements and deadlines. The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching and informative deliverables. In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs. Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Generate innovative, effective, and strategic creative visual solutions to achieve business goals and ensure that products are positioned effectively. Concept, designing and produce digital ads according to current campaign. Deep knowledge of the digital ad space, what works and why. Proven experience in a professional digital design role. A portfolio of previous digital design work to showcase experience and creativity. Create and unique, innovative concepts and design strategies across the full spectrum of the digital media environment, and integrated marketing campaigns like social, digital advertising, and email. Present creative deliverables to internal and external stakeholders. Follow industry trends, emerging technologies and best practices, and share with larger creative and marketing team. Manage design aspects of a project from inception through completion. Correctly create print-ready files for outside vendors. Create, code, and troubleshoot emails and email templates for optimal output. Follow and help to improve the brand style guide. Promote corporate brand standards and enhance PenFed’s visual identity. Effectively manage electronic assets (files, logos, photos, etc.). Participate in all aspects of print and web/digital design and production (including gathering of source files, file manipulation, color correction, trouble-shooting, preflight, scripting, etc.) Work multiple projects concurrently and shift priorities as required to meet business requirements and deadlines, ability execute projects quickly and accurately. Utilize motion graphic techniques to create appealing social media graphics, gif and digital ads. Utilize current and innovative knowledge in the creation of new creative programs, design platforms, and design theory. Assist the promotion team with placing and managing marketing material and orders company wide. Qualifications Equivalent combination of education and experience is considered. Minimum 3 years of digital design experience in creative marketing. Strong digital design experience in email, social, and web design. Proven experience of delivering innovative campaigns across all digital channels. Must have a strong understanding of digital, print and web design; experience utilizing MAC and PC platforms; and advanced skills in Adobe Creative Suite, HTML, CSS, MS Word, and MS PowerPoint. Must be a highly motivated individual who works well with a team and adapts to dynamic environment changes; exceptional written communication, interpersonal, and analytical skills are required. Experience with social media and email marketing is required; experience in a financial institution or the financial sector and military marketing is a plus. Knows HTML 5 Knows a successful digital ad creative process Can create interactive digital ads Has experience learning from data to create successful digital ads Light experience with coding and development Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call may be required. About Us Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256.
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