PPC / SEO Strategist / Manager

«out Conduent Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments – creating exceptional outcomes for our clients and the millions of people who count on them. You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day. Job Description Conduent is looking for a PPC / SEO Strategist / Manager. This role markets the company its products/services using digital technologies across all devices and screens. Involves external outreach and engagement as well as data capture and usage integral to digital marketing activities for remarketing and performance improvement. Essential Job Responsibilities: Responsibilities include but are not limited to: Collaborate with PPC/SEO AOR and multiple Conduent business marketing teams/leaders to: Research SEO keyword opportunities and develop content optimization strategies that increase the company's search engine results rankings Generate monthly reporting for all major metrics Steward account management of PPC accounts Aid in the creation of new paid search initiatives, including keyword research and building out campaigns Ensure account, campaign, and ad group structure adhere to best practices Design, implement, and track tests to validate bidding strategies budget rules, landing pages, and ads Work with agency and Conduent marketing teams to implement SEO strategies including technical, link building, on page content, etc. Effectively collaborate with other Conduent marketing professionals to align marketing and business goals Requirements: Skills and expertise the ideal candidate will possess: 5-6 years’ experience in Google PPC / SEO marketing with a passion for search, SEO and digital marketing Bachelor's degree Background in B2B, subscription, digital service, e-commerce, search platform, search engine, or agency is ideal Highly proficient in Google Ads (AdWords), Microsoft (Bing), and 3rd party search management platforms Comfortable working with analytics platforms, such as Google Analytics Understanding of pixels, ad tracking, and platforms such as Google Tag Manager Highly analytical with strong knowledge of Excel Agency experience – someone who has either worked at an agency OR someone who’s effectively managed/worked with agencies at a company/brand SEO experience – someone who understands SEO terminology, and has worked both strategically and tactically on a campaign; this could be: Research – using various tools to understand keywords, understanding competitors, auditing for technical Understanding of the main components of SEO Content External and internal links Technical (page experience, tracking, sitemaps, robots.txt, etc) Familiarity with Google Search Console and Google Analytics, as well as other SEO tools (SEMRush, Spyfu, Screaming Frog, ahrefs, etc) Understanding of a CMS, preferably WordPressor Uberflip Paid experience – expertise running a paid program or helped to manage one as part of a team Closing Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law. People with disabilities who need a reasonable accommodation to apply for or compete for employment with Conduent may request such accommodation(s) by clicking on the following link, completing the accommodation request form, and submitting the request by using the