Mktg Manager

Responsibilities This role will lead the media & digital agenda for Snacks & Beverages categories in MENA and is responsible for media planning, optimization, KPI setting, productivity & agency relations Full accountability and leadership on all Media related capabilities to ensure synergies and maintain holistic view on operations & performance (ex: 1P Data Collection & Integration, Media Analytics, Social Media Moderation, …etc.) Work closely with Global Design Leads, AMESA Sector Leads to develop strategic expansion & in-housing plan in order to deliver operational excellence while driving efficiencies (Lead the design and roll out of Social Moderation in PepsiCo) Lead the MENA relationships with key digital media partners (Facebook, Google, Twitter, etc.) and leverage the relationship to take forward the digital marketing transformation agenda in the market Manage relationship with internal senior stakeholders and ensure keeping them informed about key Media topics (MMM, Optimizations, Budgets …etc.) Ensure adoption and application of all global Martech solutions and planning framework and best practices (ex: MOAT, TCP, Datorama, …etc.) Partner with media agencies to deliver media productivity through more efficient strategies, better negotiations as well as inflation mitigation. Work with media auditors in the market to ensure media governance and to enhance the efficiency of media spend Lead work with agency partners in ensuring the delivery of digital media KPIs across metrics on reach, frequency, cost, viewability, engagement, etc. Build a strong Media team that will unlock future in-housing opportunities Manage agency review/evaluation, Media audit and Media pitches Qualifications • 10+ years experience in Media, preferably covering both agencies and marketers • Strong, hands-on experience with digital and social media management for brands including social listening tools, capabilities and reporting • Capability to develop annual operating plans on digital for a portfolio of brands and partner with agencies to oversee execution • Experience with the digital programmatic media ecosystem – technologies, partners, metrics • Deep understanding of the media & digital landscape and ecosystem in the MENA markets • Multi-media planning, optimization and execution experience, including digital • Bachelor’s Degree in any disciple. • Good communication skills and proficiency in English language