Digital Project Manager

Site Name: New Zealand - North Island - Auckland Posted Date: Feb 7 2023 Digital Project Manager Auckland, NZ Permanent Full Time GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting Ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Reporting to the Digital & Commercial Effectiveness Manager, The Digital Project Manager’s role is to support and challenge how our GSK colleagues engage their target audience, using data-led insights to deliver optimisation and personalisation across our omnichannel marketing activities. You will champion best practice use of owned and paid digital channels while striving to proactively identify new opportunities to deliver engaging experiences to our customers. The role will sit across multiple brand teams and therapeutic areas within GSK which provides exposure to different marketing tactics, target audiences and strategies, while demanding a high level of stakeholder engagement, strong communications skills, and an ability to prioritise tasks through the day to day. Digital marketing is a core skill in today’s marketing world. Those who master this early in their marketing career will be well positioned for future roles. Your responsibilities will be broad and will include: Bringing together all the elements required for successful delivery of our Omnichannel Engagement Strategy and achieving our vision, including integrating omnichannel marketing into local capability plans, content strategy, brand planning, new ways of working, data integration and user journey planning Monitoring and reporting of omnichannel marketing activities across email, website, webinar, search, social and display advertising media and more Facilitating monthly Marketing and Medical Operations Forum and reviewing cross-functional email and webinar calendar activity Support the maintenance and upkeep of transactional content on our healthcare professional website including management of copy approvals with internal stakeholders and our content publishing agency, go live publishing and expiry of outdated content Support GSKs direct to consumer campaigns, working closely with both internal stakeholders and external agencies to improve search performance of our patient websites to educate consumers You will have: Significant experience in a marketing related role Experience in online marketing campaigns, across channels with a preference for experience in email marketing, website management, digital advertising, and search Strong foundation of understanding in overall digital marketing strategy and ability to translate data and reports into valuable business insights and recommendations Strong project management skills and ability to lead cross functional teams Excellent written and oral communication skills, teamwork High attention to detail, rigor, and process Strong multi-tasking skills and ability to prioritise A tertiary qualification (Bachelor’s degree in marketing or relevant degree with marketing major) GSK, e whakapono ana mātou ki te kaha o tētahi ohu mahi kanorau e kauawhi ana i te katoa. E whai nei mātou ki te whakarite i tētahi wāhi mahi e kauawhi ana i te katoa e whai wāhi ai, e tautokona ai hoki ngā kaimahi katoa, ā, e mōhio ai hoki rātou he āwhina nui ā rātou mahi. He kaitukumahi mātou e ōrite nei tā mātou whakatakoto huarahi mō te katoa, ā, ka whakaarohia ake ngā kaitono katoa ahakoa te hōkakatanga, te whakapono, te tae o te kiri, te mātāwaka, te tuakiri ā-ira, te tūranga matua rānei. E ākina ana te Māori me ngā uri o Te Moana-a-Kiwa kia tono i tēnei tūranga. He aha te mea nui o te ao. He tāngata, he tāngata, he tāngata“What is the most important thing in the world? It is people, it is people, it is people. *LI-GSK GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. Ensuring the health, wellbeing and safety of all our employees and the community we work with is of paramount importance. With this in mind GSK require all New Zealand employees not otherwise covered by a Government Vaccination mandate to be vaccinated against COVID19. The only exceptions to this are for those with a recognised medical contraindication. Please ask your recruitment team member about this if this applies to you. In some instances, employees are required to receive a booster to perform their role either through Government mandates or if the scope of their role requires an employee to visit institutions where boosters are required. Vaccination must be undertaken on the advice of an accredited health practitioner authorised to administer vaccinations. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.