Senior Account Based Marketing Manager - Opportunity for Working Remotely

Sr. Marketing Manager – AMER Account Based Marketing The Elevator Pitch: Why will you enjoy this new opportunity? At VMware, we believe that software has the power to unlock new opportunities for people and our planet. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are people who deeply value execution, passion, integrity, customers, and community. We're looking for a Senior Account-based Marketing Manager, who is an enthusiast that shares these values to join our team. This is an opportunity to bring consistency, scale and innovation to our ABM programs that will allow us to achieve even greater results. As the Senior Account-based Marketing Manager, you will help lead our ABM strategy in the Americas. You will be an expert in how to consistently deliver strong outcomes from ABM programs. Your job will be to work with a multi-disciplinary team to create and orchestrate ABM programs in the Americas. Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing? As the Senior Account-based Marketing Manager, you will be responsible for delivering a portfolio of 1:1 Account Based Marketing programs aimed at driving and accelerating pipeline. You will also be partnering with our global demand, field marketing, and sales teams. You will be responsible for execution of Enterprise ABM programs across the Americas. This role will require a proven ability to work with marketing agencies, vendors, partners, and internal constituents through all marketing channels. You must have the ability to work collaboratively and cross-functionally. What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? As a part of the Americas Account-based Marketing team you will: Drive account selection process and alignment with sales to identify key accounts for 1:1 ABM based on internal data, intent data and sales input. Understand account business objectives to identify the most effective marketing messages, value proposition, materials, channels, and calls to action by personas. Partner with agency, global demand teams, regional field marketing, and sales. In this role you will build, execute, and optimize ABM plans, strategy, and customer journey to achieve sales goals for the targeted account. Consolidate, summarize, and format data from different sources (Demandbase, Folloze, Salesforce, Marketo) such as bookings, pipeline, propensity, engagement, and intent, to provide actionable insights to the sales account team. Develop, deploy, and project manage the execution of multi-channel ABM campaigns. including activities such as account-based advertising, social campaigns, email, virtual or in-person events, outbound prospecting, inbound lead follow up, nurture and channel activities aligning internal teams. Apply an experimentation mindset to drive, test, and optimize 1:1 ABM campaigns, iterating based on sales feedback, data, and analysis results. Provide ongoing reporting, campaign insights, and pacing toward goal to stakeholders. Manage 1:1 ABM budget. What is the leadership like for this role? What is the structure and culture of the team like? The manager for this position is Angel Bujanda, Head of AMER Account Based Marketing. Angel has over 15 years’ experience in B2C and B2B technology marketing, including 8 years at VMware. He holds an MBA from one of the top 10 international Business Schools. His experience includes different marketing leadership roles from channel; to campaign management; to segment management; to strategy and operations. Angel believes that collaboration, transparency, and career development are key to building a strong, fun, and high performing team. His leadership style is collaborative, open, flexible and he encourages his team to be creative thinkers who are empowered and have fun while working hard! Angel’s team and the broader marketing and sales teams are distributed across the Americas. Where is this role located? This role can be remote in the United States of America. What are the benefits and perks of working at VMware? You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com. Employee Stock Purchase Plan Medical Coverage, Retirement, and Parental Leave Plans for All Family Types Generous Time Off Programs 40 hours of paid time to volunteer in your community Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities Financial contributions to your ongoing development (conference participation, trainings, course work, etc.) Wellness reimbursement and online fitness and wellbeing group classes This job requisition is not eligible for employment-based immigration sponsorship by VMware. This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry. Category : Marketing Subcategory: Marketing Experience: Business Leadership Full Time/ Part Time: Full Time Posted Date: 2023-02-06 VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com. Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.