Manager, Market Launch

Mobility Holdings, Inc About AutoNation Mobility: Mobility is a recently established business unit and a major strategic pillar behind AutoNation’s strategy to unlock new horizons of growth. AutoNation Mobility is developing products and services to address the needs created from several trends such as 1) the shift from vehicle ownership to vehicle access; 2) the electrification of vehicles; 3) the shift to digital car shopping experiences and 4) the increasing importance of fleets. Mobility will launch new products that provide consumers with more flexible and convenient ways to access vehicles (compared to financing or leasing), at fair and transparent prices delivered through a seamless digital user experience. AutoNation can leverage its extensive vehicle inventory, nationwide coverage, parts and service, logistics, reconditioning, marketing, and fleet management infrastructure to offer consumers a seamless digital product experience while driving operational excellence and efficiency at every step of the value chain. We are assembling a world-class team of entrepreneurs, operators, and technologists to build new lines of business as well as deliver the best of the AutoNation ecosystem to new customers and segments. If you are excited about building tangible new businesses that cater to the future of mobility and automotive, the time to join us is now! Position Summary: The Market Launch Manager – Mobility role is a critically important role within AutoNation’s Mobility organization that is charged with implementing and executing new market launch strategy and ongoing support to active stores for our B2C offering. You are the owner and advocate for successfully preparing and launching new AutoNation stores and markets to adopt our Mobility offering. You are the liaison between the Mobility B2C and the stores and act as the trusted voice of the AutoNation stores & associates, as well as the Mobility B2C customer. You own the overall in-person experience for Mobility B2C customers. You will be responsible for developing and implementing training programs that can scale as our fleet and customer base scales. Candidates ideal for this role are tenacious about growth, customer-centric, goal oriented, and have experience building detailed plans with cross-functional internal functions in the automotive industry. You are a builder that thrives in going from zero to one, you are curious, data-driven, and you have a strong bias for action. You will build programs and processes geared toward improving customer experience, supporting go-to-market efforts, and implementing and optimizing processes. You are a great communicator and work cross-functionally. You are the voice of our stores and customers and will help the B2C Mobility team partners access the AutoNation ecosystem to create the best customer experience as well as build new capabilities where needed. You will support the B2C Mobility community across customer satisfaction, hitting business and operational targets/SLAs, as well as resolving escalations during pre and post launch period. You have experience in the automotive industry and display a high EQ. You will own or influence: Building & executing a go-to-market launch strategy to prepare AutoNation store associates for the Mobility program Oversee market/store launch preparedness and provide support as needed Create and institute a new market onboarding & training program Adoption of mobility programs and functions in AutoNation stores Develop launch success metrics and quality assurance standards to measure ongoing launch effectiveness Provide remote and on-the-ground support pre and post market launch Oversee implementation of in-store collateral (i.e. kiosks, POS collateral, etc.) Perform scheduled and unscheduled in-store quality visits Represent the voice of the AutoNation markets, stores & associates as well as the Mobility B2C customer Provide input to improve product, internal workstreams, customer communications, store operations pertaining to the Mobility B2C program, and SOPs Create training & operational resources for stores (i.e. training documents, playbooks, job aids, etc.) Communicate program changes & important updates to active Mobility B2C stores as needed Manage online repository of AutoNation store resources for Mobility B2C program Develop and strengthen relationships with AutoNation market leaders, store leadership, associates, corporate office and executive team to foster a collaborative and mutually beneficial relationship the Mobility B2C team within the AutoNation ecosystem Qualifications (Mandatory): 5+ years of relevant experience working with dealerships (in highly operational and customer-facing roles supported by a history of delivering clear results) Strong analytical, written and problem-solving skills Demonstrated strong communication skills Evidence of successful complex stakeholder management across a variety of functions Balance attention to detail with swift execution - we need to do things quickly, and we need to do them well Ability to travel up to 50% of time (Preferred): Prior experience in fast-paced/high growth environment with a bias towards responsible scaling Previous experience developing launch plans, training/onboarding programs or partnership management Previous retail dealership experience Company Overview AutoNation, a provider of personalized transportation services, is driven by innovation and transformation. As one of America's most admired companies, AutoNation delivers a peerless Customer experience recognized by data-driven consumer insight leaders, Reputation and J.D. Power. Through its bold leadership and brand affinity, the AutoNation Brand is synonymous with