Media & TCP Manager

Overview TCP, Total Connections Planning is our consumer-centric way to design the right communications experience we want people to have with our brands – across content and media. We are currently looking for a Media & TCP lead, to lead our valuable brands’ TCP campaigns and maximize ROI for significant media investment. Responsibilities Lead Media &TCP for his / her responsible brands: Develop annual and campaign-based media strategies. Consulting brand teams and leading media agency to deliver best-in-class TCP at the campaign level. Media and cross-functional initiatives: Lead identification of improvement areas in ways of working within the internal ecosystem and with the media agency. Lead all key local media-related issues, coordinating stakeholders. Digital innovation and acceleration: Work with media agency and digital marketing team to execute digital innovation and acceleration agenda at brand-specific campaigns. Media-related third-party services: Lead both Europe level agreed and local level needed third-party services including SOW, service delivery quality control, contracts, legal requirements, and A&M budget allocation. Media agency service and operations, Accountable for media agency’s reporting and governance service. Track the quality of delivery. Identify optimization and improvement areas. Design and execute action plans. Global Partners: Design and execute the Joint Business plan with the coordination, and involvement of the PepsiCo Europe sector team, brand teams, media agency, and digital marketing team. Media productivity agenda: Support and track the media agency on its yearly productivity target delivery. Media-related tools: Partner with relevant stakeholders to refine media tools for Turkey-specific needs, and conditions. Accountable for the roll-out of tools to marketing teams and agencies and active usage of the tools. Qualifications Bachelor’s degree in marketing, advertising, or a related field. Minimum 6-7 years of media and communications strategy leadership experience from either an agency or in-house role, with a focus on scale brands. Strong understanding of media landscape, planning, and buying principles across traditional and digital channels. Ability to develop and execute big-picture campaigns, from the audience to content, commerce, and measurement, that capture the audience’s attention and drive results. Consumer-focused and creative mindset, with the ability to influence teams and agencies to produce best-in-class connections map. Entrepreneurial and flexible, with a bias for action. Strong interpersonal and communication skills, including effectively navigating a matrix organization. Proven track record of innovation and ability to bring creative problem-solving solutions through innovative frameworks. Advanced, fluency in English.