Digital Marketing Specialist (12 month temporary assignment)

«out the Team PetSmart’s Canadian Home Office (CHO) is home to approximately 50 full-time associates who work in departments such as Human Resources, Merchandise Buying and Pricing, Replenishment, Marketing, Finance, Space Planning and more. The small but mighty team at the CHO supports the operations of 140+ PetSmart stores in Canada and works closely with counterparts at PetSmart’s global corporate headquarters located in Phoenix, Arizona. We also share the Canadian home office with our colleagues at PetSmart Charities of Canada—an independent, registered charity dedicated to reducing pet homelessness and supporting the bond between people and pets. About the Location Hybrid Position: This position may be considered Hybrid based on PetSmart’s FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity. Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs. About the Job The Digital Marketing Specialist (12 month temporary assignment)will run the day-to-day planning, management, and execution of our social media & PR channels. Reporting to the Senior Digital Marketing Manager, the Digital Marketing Specialist would be expected to: Manage PetSmart Canada’s organic Facebook, Instagram & TikTok channels - including the creation of all content, strategy, and influencer partnerships. Continue to grow the @PetSmartCanada Instagram channel toward our goal of being the most followed Pet Retailer in Canada. Develop the strategy and KPIs for PetSmart Canada’s Social Media & PR channels in conjunction with key business priorities from Canadian leadership team, and in collaboration with the PetSmart US team in Phoenix, Arizona. Participate in bi-weekly touch bases with PetSmart US Social & PR teams to ensure we’re aligned on business objectives and leveraging all applicable content in an efficient manner across the brand’s channels. Lead day-to-day management of the strategy and work closely with our PR agency on maintaining influencer relationships, media coverage, copywriting, and press releases. Role & Responsibilities Digital Content Creation & Management Create the monthly content calendar for PetSmart Canada’s Instagram, Facebook & TikTok pages including the sourcing of images and video content from internal graphic designers, dedicated photo shoots, UGC, PetSmart’s creative database and the US Social Media team. Write all copy for Social posts in a fun and engaging way that is authentic, on-brand and gets our community of pet parents excited about what we have to say. Organize and lead photo shoots to generate unique content for PetSmart Canada’s Social channels. Public Relations Management Work with our PR agency on designing & planning written and verbal communication consistent with corporate strategic objectives including scripts, press releases, guidelines, talking points, media pitches, etc. Align with the Public Relations US team on corporate key initiatives and PR strategy. Drive positive coverage for the business and leverage US materials & content. Monitor our social engagements and the social media landscape to identify new influencer partners, brand advocates and engagement opportunities. Analytics & Reporting Work with PetSmart Canada’s Marketing team to set Social Media & Digital Marketing KPIs and goals each fiscal year Aggregate digital reporting across all media channels and lead post campaign reporting. Manage weekly and monthly analytics and reporting for organic Facebook, Instagram, and TikTok channels to ensure we’re consistently growing our followers and driving more engagement. Education & Experience Bachelor’s Degree in Marketing, Communications, Advertising or Public Relations. Digital Marketing or Social Media Management accreditation preferred. Experience using social media management software such as Sprinklr or Hootsuite. 2-3 years’ on-the-job experience managing the Social Media footprint of a brand. Customer service skills and retail experience is an asset. Skills & Competencies A social media power user with an innate sense of what makes great content. Exceptional writing and copywriting abilities to create fun, catchy copy that will resonate with our customers. Graphic design, photo editing and photography skills are a strong asset. Proficient with Facebook Ads Manager, Facebook Business Manager in setting up and optimizing paid campaigns, running reports, and tracking results. Analytic experience and familiarity with pulling raw data and subjecting it to analysis to look for trends and actionable insight. Must be able to work independently and take ownership of multiple digital channels in a fast paced, competitive, and constantly changing medium. Collaborative team player with the ability to adapt in a changing environment Excellent time management and organization skills with the ability to manage multiple projects simultaneously. About the Culture Our Canadian Home Office is truly that, a home office. It’s a place where individuals across various departments can align their passion for pets with their desires for professional growth. You’ll be a part of a close-knit team, while still being a part of a large, best-in-class retailer. And while the team may be smaller, the results are impactful! The Home Office boasts a large, open concept with natural lighting and serves as the perfect setting for office events. An active social committee hosts fun-filled events including contests, bake-offs, off-site events, and volunteer efforts, and they are always trying to out-do the previous event! We are dog friendly and we encourage you to bring your best friend to work with you each day! PetSmart is an equal opportunity employer committed to diversity and inclusion. We offer reasonable accommodations to applicants with disabilities throughout our application process, upon request and as required by law.