Manager, Brand

Who We Are: Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, eBags, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners. What You'll Be Doing: The Manager, Brand develops and executes integrated activation plans for American Tourister. This role works with internal stakeholders and external agency partners on insight-led campaigns that create brand desirability and drive sales growth. In addition, the Brand Manager will oversee the GTM planning process and align cross functional teams to ensure a connected experience across all marketing and sales channels. You will work on-site 4 days per week with the opportunity to work remotely one day per week. Works with Brand Marketing team to develop and execute culturally & commercially relevant integrated, full funnel marketing campaigns across key programs Supports execution of key campaigns & seasonal photoshoots including consumer-led briefing, creative concepts, creative execution, channel-specific content needs, shot list, and product samples and delivery of final assets Upholds brand positioning, voice, and distinction across all marketing channels Manages external agency relationships and day-to-day communications (Creative, Brand Partnership & PR) Drives GTM planning and execution in partnership with cross-functional teams (Product Marketing, Creative, Activation, & Channels (Wholesale, Owned Retail and eCom) to ensure the team delivers a consistent and coordinated brand experience Places seeding orders for editors and PR activations Measures and reports performance of all marketing campaigns; uses learnings to unlock ever-smarter creative & marketing plans Keeps a pulse on culture and trends, leveraging consumer insights to inform development of creative and execution of activation plans Supports marketing budget, including opening POs, and managing invoices and budget tracker Presents integrated marketing plans to key stakeholders including channel teams, sales organization, and senior management We're Excited If You Have: Bachelor’s degree in Marketing or related discipline 4+ years in brand experience, creative, and marketing; GTM experience a plus 4+ years managing agencies and partnering with internal creative teams Thrive in a fast paced, entrepreneurial, high-energy environment Exceptional communication and project management skills Digital media experience and stay current on emerging trends Resourceful go-getter and able to navigate a matrixed team environment Confidence to present marketing plans in front of your peers and leadership Passion for travel and emerging trends in the category Creative thinker who values iteration and innovation Why you'll love working here: Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based. Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day. Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models. What we value: At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily. Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.