Senior Manager Brand Strategy & Identity

Who are we hiring? The Sr Manager of Brand Strategy & Identity will report to and work closely with the Sr Director of Brand to further define and build the MSG Sphere brand strategy, brand architecture and identity. This individual will help shape the vision and define the core pillars of the MSG Sphere brand and the stewardship of its positioning to the world. They will partner and work cross-functionally with insights and analytics to measure brand health, consumer marketing on creating strategic on-brand briefs, and with the in-house creative team to translate the brand strategy into visual and verbal identity systems. This person is consistently thinking ahead to build strategic plans for the long term while also living in the day to day with flexibility to pivot quickly as needed to drive growth. The ideal candidate is passionate, consumer-obsessed, and driven by visionary thinking. This position is located in Burbank, CA. What will you do? • Build upon the current brand strategy, promise, pillars, and architecture to further define how MSG Sphere becomes known, connects with consumers, and drives business growth • Partner with Creative to translate the MSG Sphere Brand Strategy into visual and verbal identity systems to create unique, recognizable brand elements that establish and build brand equity for MSG Sphere • Scale and operationalize the MSG Sphere brand strategy – shaping the MSG Sphere positioning, core brand pillars, and messaging to build a future-proof brand strategy • Work closely with Insights and Analytics to understand our prospects and build strategies to be most relevant • Oversee brand health in partnership with Insights and Research – awareness, perception, relevance, and consideration – through various measurement tactics such as market and consumer research studies, social share of voice and more to monitor and analyze brand performance, providing regular updates and optimizations as needed • Partner with brand and consumer marketing to develop strategic on-brand briefs for creative/campaign work What do you need to succeed? • Bachelor's degree • Seven or more years of relevant work experience in brand management, strategy, and or identity either on the agency or brand-side • Excellent strategic customer-focused thinking skills – experience using data and metrics to back up assertions of business value • Ability to synthesize information and formulate synopses, identify issues, turn insights into actions, and propose solutions in written documentation is a vital component to the job • Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling MSG Sphere story to customers and prospects • Ability to see the big picture, while building roadmaps and processes to scale; be collaborative and be able to roll up your sleeves and execute in a fast-paced environment • A natural curiosity to measure, learn, and iterate Why is MSG for me? With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. To create immersive experiences, and content unique to Sphere, we are growing our full stack creative, experience, design, production and engineering team across our Burbank studio in Los Angeles and Ventures headquarters in New York. We focus on Career Development and Invest in YOU Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred. Educational requirements may differ from job to job based on the role. We value diversity and are looking for extraordinary employees of all backgrounds At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.
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