Brand Manager

Brand Manager Location: Bucharest, Romania Contract: full time The Brand Manager (BM) is responsible for developing, coordinating and ensuring the implementation of the brand plan for the products in his/her area of responsibility, in support to the company's business plan. BM designs and implements the brand strategy according to the plan applicable in EMEA and aligned with the global strategy. Role responsibilities also include analyzing market data with the objective of maintaining and increasing brand equity and market share, as well as coordinating the tactical action plan and marketing budget allocated to the product. BM participates in (or coordinates with delegation) the Country Value Team (CVT) of the product and maintains communication and collaboration with all functions present in the CVT, with the functional marketing network at EMEA level and with the IBVT (if he/she has by delegation responsibilities as such). BM is responsible for the local brand plan and, in this capacity, must know at an advanced level all aspects of the brand in the country: the needs of local customers, local requirements, the competitive environment, commercial imperatives. Using their knowledge, the BM will make decisions to ensure the commercial success of the brand. The responsibilities & the impact YOU will have: Develops and implements the brand strategy and tactical plan regarding the brand; Contributes to the development of forecasting and budgeting activities; Analyzes marketing data and sales data and adapts plans accordingly; Develops innovative marketing programs and tactics based on brand strategy; Develops promotional materials in compliance with Health Care Business Integrity (HCBI) rules; Monitors the key performance indicators of the products for which he/she is responsible and adjusts the plans as such, in order to achieve the product objectives (brand performance, budget monitoring for planned activities vs. the promotional budget of the brand); Responsible for monitoring the development of brand campaigns and the implementation of central projects, as well as the organization of congresses / events, in accordance with the positioning in EMEA, communication and strategy of stakeholder involvement; Coordinates the implementation of the segmentation, targeting, channels and marketing mix strategy at local level, taking into account the needs of the market and local customers and ensuring that relevant customer information is introduced and maintained in internal systems; Coordinates the development and implementation of customer-specific, innovative and value-added initiatives in order to meet customerneeds; Develops a customer relationship network and implements a stakeholder engagement plan to formulate locally proposals on the value of the brand; Develops commercial tactics and communicates plans to determine the launch in optimal conditions and the best positioning at local level, in accordance with the EMEA brand strategy and product positioning; Monitors the competitive activity; Exploits market opportunities and solves customer/market needs in accordance with HCBI rules; Works productively with external agencies, interfunctional groups, functional marketing network and CVT network; Builds strong relationships with the main opinion leaders and has direct interactions with them; Work closely with sales teams to provide guidance and get feedback from the market; Provides relevant training to sales teams / medical representatives and ensures a long-term brand vision / strategy; Has a joint responsibility for the achievement of the sales objectives of the product/s under his/her responsibility; Develops and coordinates market research for the brand and analyzes the data in order to obtain in-depth data from customers; Complies with the requirements of the Safe Fleet program; Complies with the reporting requirements regarding product complaints and/or adverse events (timely AE/PQC reporting), as set out in the company's policies and SOPs (standard operating procedures). Ensures that these requirements are adequately met and managed in the case of project planning, development of educational or promotional materials, in the phase of project execution and contracting of suppliers; Ensures that compliance and legal requirements are fully understood and are managed and respected in project planning, material development, project execution and supplier contracting; Ensures SOP Inspection Readiness in terms of compliance with the training program specific to the function, the availability of a recent CV and the latest version of the Job Description. Qualifications We would love to hear from YOU, if you have: Bachelor's degree, preferably in medicine, pharmacy or other life sciences; Fluent in Romanian and English languages; Relevant professional experience (e.g. marketing) of 4-5 years; The ability to think strategically and accept strategic decisions or instructions, for example by: Entrepreneurial thinking; Developing the way of understanding and analysis, providing scientific and commercial information; Challenging the existing ways of thinking/working in a constructive way; Sending consistent messages to different stakeholders; Ability to collaborate with a cross-functional team, for example by: Solid connection with the team; Providing support, in-depth information and resources proactively to team members; Requesting and giving feedback frequently. Building your brand strategy Implementation of the brand strategy Forecasting and budgeting Managing the relationship with the main opinion leaders Analysis of data and scenarios Health economics, prices and reimbursement Collaboration and teamwork This is what awaits YOU at J&J: An opportunity to be part of a global market leader. A dynamic and inspiring working environment. Many opportunities to work on challenging projects and assignments. Possibilities for further personal as well as professional development. This role requires local and international travel. Many employee benefits. Employee benefits are regulated by an internal policy that contains full details regarding the entitlement and conditions for the benefits. For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo. We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences That is why we in Johnson & Johnson are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are. Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”! Primary Location Romania-Bucuresti-Bucharest- Organization JOHNSON & JOHNSON ROMANIA S.R.L. (7159) Job Function Marketing Requisition ID 2105996892W