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<div class="mds-edited-text mds-font-body-copy-bulk"><p>As an Employer Branding team, we create strategic, multilayered marketing campaigns that showcase why PwC is a great place to work, and that connects experienced professionals to the next step in their career, at PwC UK. We’re storytellers who elevate our employees’ voices to share their experiences, careers advice, and be part of important conversations.</p><p></p><p>As Employer Branding Manager, you’ll play an integral role in designing integrated campaigns to attract in-demand skills to fuel the growth of the firm.</p><p></p><p><b><b>Responsibilities will include:</b></b></p><ul><li><p>Design and execute multi-layered Experienced Hire attraction campaigns, which include a variety of tactics from social media, email marketing, digital advertising, out of home advertising, radio advertising, podcasts, programmatic, virtual and in-person events and more.</p></li><li><p>Regularly review Employee Value Propositions (EVP) to ensure our message to market is reflective of the current employee experience. Where necessary, lead on the refresh or creation of new EVPs.</p></li><li><p>Monitor our employee voice externally via channels such as Glassdoor, Indeed and Fishbowl.</p></li><li><p>Use market research and competitor analysis to inform campaign strategies and educate stakeholders of PwC’s position and skills available in the candidate market.</p></li><li><p>Track and analyse data to measure campaign success and return on investment, using results to innovate and continually optimise our strategic approach.</p></li><li><p>Content creation across a range of mediums such as blogs, videos, animations, email and social media communications.You’ll review and provide feedback to junior members of the team to support the evolution of their storytelling.</p></li><li><p>Build trusted relationships with internal stakeholders of all levels to ensure collaboration across teams such as Recruitment teams, Corporate Affairs, Sales and Marketing, and Operational Effectiveness.</p></li><li><p>Ensure all employer branding content is written using inclusive language and that there is representation across a diverse range of our people.</p></li><li><p>Work in partnership with our Digital Marketing team to regularly review and update all digital marketing content and assets, ensuring they’re consistent with our global message, The New Equation.</p></li><li><p>Review of our media partners to reach new audiences, using data and candidate behaviours to inform purchasing decisions.</p></li><li><p>Act as a brand gatekeeper, responsible for sign-off of all internally and externally viewed content. </p></li><li><p>Support the learning and development of junior team members, providing coaching and opportunities to upskill themselves.</p></li></ul><p></p><p><b><b>Essential skills and experience</b></b></p><ul><li><p>Previous employer brand or recruitment marketing experience.</p></li><li><p>Experience managing integrated campaigns with multiple tactics including, social media, email marketing, digital advertising, out of home advertising, radio advertising, podcasts, programmatic, virtual and in-person events.</p></li><li><p>Ability to juggle multiple projects simultaneously, creating and maintaining project plans to manage your own work and keep others updated.</p></li><li><p>A creative thinker, idea generator, and someone who is comfortable sharing ideas to continually innovate.</p></li><li><p>Confident communicator when presenting campaign strategies and results to senior stakeholders.</p></li><li><p>Experience copywriting, scriptwriting and storyboarding video content as well as reviewing others’.</p></li><li><p>Experience of being a brand gatekeeper with a highly governed brand.</p></li><li><p>Experience developing and maintaining effective Employee Value Propositions.</p></li><li><p>Has operated within a review and approval process of messaging and collateral.</p></li></ul><br /><p><strong>Not the role for you?</strong><br />Did you know PwC offers flexible career arrangements and contract work? <a href="https://www.pwc.co.uk/careers/flexible-contractor-careers.html" rel="no-follow">Learn more</a>.<br /><br /><strong>The skills we look for</strong><br />The PwC Professional is our global framework for defining and encouraging leadership at all levels. <a href="http://www.pwc.com/uk/careers/experienced/apply" rel="no-follow">Learn more</a>.<br /><br /><strong>The Deal</strong><br />&lsquo;The Deal&rsquo;, our firmwide Employee Value Proposition&rsquo; empowers our people to be the best they can be. <a href="https://www.pwc.co.uk/careers/about-us/the-new-deal.html" rel="no-follow">Learn more</a>.<br /><br /><strong>Our commitment to you</strong><br />We&rsquo;re committed to building a culture that empowers all of our people to thrive and feel a sense of belonging at PwC. <a href="http://www.pwc.com/uk/diversity." rel="no-follow">Learn more</a>.<br /><br /><strong>Application support</strong><br />If you&rsquo;re a person with a disability, if you&rsquo;re neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we&rsquo;ll be happy to make reasonable adjustments to our processes for you.&nbsp;<a href="https://www.pwc.co.uk/careers/experienced-careers/apply/applying-with-a-disability.html" rel="no-follow">Learn more</a>.</p><img src="https://www.applytracking.com/tp/rj6_Iv4Uw.J.K" rel="no-follow" />