Chargé(e) d'études Marketing - H/F - CDI

At General Mills, we've been making products the world loves for 150 years. With beloved and recognized brands such as Old El Paso, Nature Valley, Häagen-Dazs and Green Giant, our mission is to become the undisputed leader in the food industry in Europe and worldwide. In a world of constant change, we are looking for people who share our passion, our ambition and who are eager to build the future. General Mills is the perfect place to give your best, explore new perspectives, reinvent new possibilities and learn from your peers. As a true learning organization, General Mills relies on the people in our organization to become better every day with the goal of winning as a team. In the CSRM French team, managed by the Head of Category & SRM, the Shopper Insight manager is the lead of the global insight & data analytics in the company: bring the best category, retailers, consumers and shopper insights to strengthen our plans, support the team and leverage our insight capabilities. OUR PROPOSAL : Contract : CDI Experience : 5 years of experience Required tools: Kantar, IRI, Nielsen Language: English required YOUR MISSIONS : 1. Business Support : Lead, drive and document the global insight on FMCG and categories: inflation, price elasticity, market & consumer trends … Support the understanding of new channels (Discounters, Ecom, Convenience, OOH…) and size business opportunities Do adhoc analysis on specific topics if needed Part of the MAT (Market Acceleration team), support the teams to launch the most relevant studies + animate their use Support the teams for Nielsen briefing (brand & category presentations) and other studies Leverage our analysis capabilities and bring more autonomy & responsibility to the teams 2. Internal & External relationship Coordinate the relationship with external vendors: Quarterly collaboration meetings, presentation organization, sur site facilitator, trainings… Challenge the providers to have the most accurate studies at the best cost Coordinate locally the studies launched by the regional team Is in charge of the Shopper Insight budget 3. Tools & Analysis: Update weekly report Update monthly reports and provide the monthly analysis Do a quarterly update @ Comex on key facts & insights + fuel CBR Provide datas for internal tools In charge of the transition with Nielsen new tool + creation of the new reports Have a strong knowledge of the datas tools (datasharing): What information? Where? YOUR ASSETS TO SUCCEED : Excellent interpersonal and project management skills Entrepreneurial spirit Rigor and organization are your key words Ability to work with multiple departments Do you recognize yourself ? We are made for loving us !
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