Digital Analytics Developer

Why will you enjoy this new opportunity? The Digital Analytics Developer position provides an opportunity to shape the future of the digital analytics practice within the Web and Digital Services organization in Marketing. You will gain experience learning complex digital marketing data use cases, scoping the technical requirements for data collection, and implementing the solution design. As the primary analytics developer for digital marketing, you will have the opportunity to own the end-to-end execution of web tracking and build the future-proof foundation for a best-in-class web analytics practice. We know you want to be paid well for your work, which is why we continually analyze our compensation and benchmark with top-tier technology companies globally. As an organization, we are committed to equitable pay and have internal processes and monitoring in place to identify and address any potential pay equity issues. In addition to base salary and potential performance bonuses/commissions, we also offer an annual salary reviews, retirement support, and financial contributions to your overall wellness. Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing? Within your first 6 months: Learn the business needs and focus areas of the Web and Digital Services organization Become technical liaison between marketing and IT defining business requirements and communicating technical concepts to marketing stakeholders Create foundational documentation for digital analytics tools including Tealium iQ, Adobe Analytics, Amplitude, Segment, Adobe Target, FullStory After 6 months+ Create first party data collection architecture for server-side tracking and cookie-less future in collaboration with Manager, Digital Marketing Analytics Maintain high data quality as owner of digital data collection The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? As the digital analytics developer, you will: Scope business requirements, design and implement solution design Use best practices to QA and execute all web analytics, paid media, CRO and personalization tracking requests (everything after the data layer) in Tealium iQ Collaborate on solution design, SDR documentation, and architecture maintenance for digital analytics tools Align with Agile project management framework following weekly sprint cycles in JIRA Assist in privacy governance for all third-party tracking deployed across VMware web properties Collaborate with IT to create requirements for tracking requests involving data layer modification What is the leadership like for this role? What is the structure and culture of the team like? This role will report to the Director, Digital Marketing Analytics and will work closely with the Manager, Digital Marketing Analytics for day-to-day task management. The Digital Marketing Analytics team consists of managers and analysts who support the digital data needs of the Web and Digital Services organization. Where is this role located? Remote: This role is fully remote, allowing you the flexibility to work from the location you feel most productive and comfortable, or the location agreed upon with your hiring manager. You will be expected to live within a number of time zones from your team as defined by your business. What are the benefits and perks of working at VMware? You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com. Medical Coverage, Retirement, and Parental Leave Plans for All Family Types Generous Time Off Programs 40 hours of paid time to volunteer in your community Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities Financial contributions to your ongoing development (conference participation, trainings, course work, etc.) Wellness reimbursement and online fitness and wellbeing classes Category : Marketing Subcategory: Digital Marketing Experience: Manager and Professional Full Time/ Part Time: Full Time Posted Date: 2023-01-11 VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com. Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.