Marketing Specialist

<b> Aramco energizes the world economy. </b> <br> <br> Aramco occupies a unique position in the global energy industry. We are the world's largest producer of hydrocarbons (oil and gas), with the lowest upstream carbon intensity of any major producer. <br> <br> With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco's value to society. <br> <br> Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a generations' spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom's vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply. <br> <br> We are one of the most profitable companies in the world, as well as amongst the top five global companies by market capitalization. <br><br><b>Overview</b><br><br>We are seeking a Marketing Specialist to join the ITHRA Communication & Partnerships Division of King Abdulaziz Center of World Culture (Ithra). <br><br>Ithra is an all-purpose cultural destination, an environment for transformative experiences to unlock the power of potential through mastery in arts, science, literature and innovation. <br><br>Marketing Specialist is a strategic role, you will be an integral part of development and execution of marketing plans to reach targets from brand awareness to product promotion. A marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. The candidate should also be well-versed in specialized marketing concepts, principles and tactics. <br><br><b>Key Responsibilities</b><br><br>Provide a track and measure the effectiveness of marketing efforts and strategies <br><br>You will lead projects to develop marketing campaigns, brand collateral, and long-term strategies - overseeing the work of external consultants, including web developers, videographers and online platform vendors <br><br>You will manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights <br><br>Perform extensive quantitative and qualitative market researches to implement data driven marketing campaigns and meet organization-wide strategic goals <br><br>You will be working closely with internal teams to support the organization's growth by developing content marketing and demand generation strategies that drive awareness and engagement with the Ithra brand <br><br>You will be responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities <br><br>Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media and email campaigns, overseeing their full life cycle, including: creative/copy development, data segmentation, and reporting/analysis <br><br>Brainstorm and develop ideas for creative marketing campaigns <br><br>Liaise with external agencies to execute promotional events and campaigns <br><br>Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc) <br><br>Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. <br><br>Plan and execute initiative to reach the target audience through appropriate channels (social media, e-mail, TV, etc) <br><br>Assist in analyzing marketing data (campaign results, conversion rate, traffic, etc) to help shape future marketing strategies. <br><br><b>Minimum Requirements</b><br><br>As the successful candidate you will hold a Bachelors degree in Marketing, Advertising or related field preferred from a recognized and approved program. <br><br>You will have a minimum of 15 years' experience with a minimum of 5 years' experience in a corporate marketing/advertising or a similar environment i.e. advertising and branding agency with proven experience as marketing specialist or similar role. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods. Demonstrable experience in marketing data analytics and tools. <br><br><b> Working environment </b> <br> <br> Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly. <br> <br> At Aramco, our people work on truly world-scale projects, supported by investment in capital and technology that is second to none. And because, as a global energy company, we are faced with addressing some of the world's biggest technical, logistical and environmental challenges, we invest heavily in talent development. <br> <br> We have a proud history of educating and training our workforce over many decades. Employees at all levels are encouraged to improve their sector-specific knowledge and competencies through our workforce development programs - one of the largest in the world.