Enterprise Marketing Manager, North Central US - Opportunity for Working Remotely

Enterprise Marketing Manager, US The Elevator Pitch: Why will you enjoy this new opportunity? The world is changing fast! At VMware, we believe that software has the power to unlock new opportunities for people and our planet. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply embody our EPIC2 values: execution, passion, integrity, customers, and community. We are looking for an experienced Enterprise Marketing Manager to cover our Northeast US region who shares these values to join our team. In this role, you will develop and execute the integrated marketing plan with a focus on pipeline drivers and executive engagement. The role will allow you to exercise your creativity, analytical and strategic thinking skills to make data-driven decisions while also providing the opportunity to collaborate with your colleagues across sales and marketing. Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing? As the Enterprise Marketing Manager, you will serve as an extension to the regional sales leaders and develop and execute an integrated marketing plan to support demand generation, pipeline creation, sales acceleration, account and executive engagement, ABM, and SaaS consumption programs. You will use your dynamic interpersonal skills to quickly develop strong sales stakeholder relationships built on trust, and work with customers, partners, vendors, and internal constituents through all marketing channels collaboratively in a highly matrixed organization. What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis? As part of the Americas Marketing team, you will: Develop a deep understanding of the business and build the right marketing plans and programs in support of business and sales stakeholder objectives. Act as primary marketing contact with sales team and leaders, including regular participation in sales team calls, in-person meetings and planning sessions. Partner with sales operations to monitor and forecast regional pipeline performance at the VP and RD level. Analyze data and review week-over-week performance reports to inform decision making. Alleviate regional pipeline gaps by creating an integrated bridge plan that details the pipeline drivers you will activate. Execute marketing programs designed to scale across your set of accounts to meet sales objectives including executive engagement, communication tools, demand generation and contact acquisition. Work closely with sales teams to develop and execute ABM strategy and programs for a subset of top accounts. Ensure target customers & priorities are top of mind in all regional marketing activities. Actively collaborate with the solutions, customer/audience/exec and partner marketing teams on your region’s needs as you develop, plan, execute, align region plans, and leverage central resources in the market. Work with partners and partner team to land and execute joint activities. Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets. Manage regional budgets, SFDC campaigns, and lead the process to meet operational targets and SLAs. What is the leadership like for this role? What is the structure and culture of the team like? The manager for this position is Shannon Major, Director, US & Canada Marketing who has over 20 years’ experience in B2B and technology marketing and communications, including 8+ years at VMware. Shannon’s leadership style is collaborative, open, flexible and she encourages her team to be creative thinkers who are empowered and have fun while working hard! Shannon’s team consists of eight Field Marketing Managers across the US & Canada. Where is this role located? Remote: this role is fully remote What are the benefits and perks of working at VMware? You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com. Employee Stock Purchase plan Medical Coverage, Retirement, and Parental Leave Plans for All Family Types Comprehensive medical, dental, life benefits Generous time off programs 40 hours of paid time to volunteer in your community and donation matching Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities Financial contributions to your ongoing development (conference participation, trainings, course work, etc.) Wellness reimbursement and online fitness and wellbeing group classes Home office flexibility This job requisition is not eligible for employment-based immigration sponsorship by VMware. This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry. Category : Marketing Subcategory: Marketing Experience: Manager and Professional Full Time/ Part Time: Full Time Posted Date: 2023-01-06 VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com. Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.