SEO Manager

We are looking for an experienced SEO Manager to maximise our organic search performance across our estate on international websites. You will be responsible for driving qualified organic traffic to our websites and ensuring that our approach to organic search (both on-site and offsite) is in-line with external best practice. As part of this role, you will work with central, regional and local marketing teams to maintain the technical excellence of our web real estate and to support the creation of quality content that drives organic search performance. In conjunction with the Head of Search Marketing, this role will be responsible for defining, implementing and owning the organic search strategy. You will be expected to identify actionable insights to drive organic search performance based on both the performance of our existing website estate and external best practice. This role will also be responsible for managing and owning updates to the GMB landscape in-line with best practice. In addition, you will work with colleagues across the Search Marketing team to ensure that insights around external search trends are appropriately applied across paid and earned channels. You will also lead global and local ‘in-country’ pilots to demonstrate the business benefits of key organic search initiatives such as technical SEO and search enhancements, inbound marketing campaigns, mobile and local initiatives. The role’s key responsibilities will include: ● Primary point of contact and central ‘owner’ of all organic search marketing activities and will be primarily responsible for growing and safeguarding relevant organic traffic to Rentokil Initial’s web real estate. ● In conjunction with the Senior Digital Performance Manager, responsible for the development and operational implementation of RI’s organic search strategy. ● Regularly review external organic search trends to ensure internal best practice around RI’s organicsearch strategy. ● Where appropriate direct management of relevant third party agencies in the area of SEO and inbound marketing, or with key priority projects like Hreflang, EU and emerging market organic search and SEO Automation, to name a few. ● Active management of RI’s top websites to maximise their organic performance. The focus in this area will be on identifying and supporting local marketing teams in the creation of content or targeting ● Ensuring insights around external search trends and keyword analysis across owned and earned media are shared across the broader digital team to support our objectives of growing organic search performance for priority pests, services or in key global locations. ● In conjunction with the Data & Insights Team, define and implement the core KPI’s to track our organic search performance, including KPI dashboards and appropriate keyword and domain search metrics. ● Responsible for the creation of actionable insight based on routine tracking and investigation of our website performance and that of our online & offline competitors. Requirements ● Commercial experience with Google Analytics, Google Search Console, Adwords and third party search tools including reporting and measuring on campaign performance and effectiveness. ● Strong technical expertise around the technical factors that impact SEO performance. ● Ability to work effectively with technical colleagues and sufficient gravitas to quickly build effective working relationships. ● Ideally, some exposure to content marketing and the delivery of integrated campaigns would be of benefit. ● Ability to distil multiple and sometimes conflicting data into an agreed plan of action. ● Management and identification of third party suppliers. ● Ideally some experience in delivering large projects and leading significant project work streams. ● Ability to create clear and simple written presentations from complex analytics ● Oral presentation aptitude in order to present insights in person. ● Fluency in another language would be desirable. ● Experience of tracking content performance KPIs would be an advantage Benefits ● Group Management Bonus Scheme ● Hybrid Working - 0-2 days in the office p/ month (if there is a business need) with the remaining days worked from home or a 3rd space. ● 23 days holiday, plus 8 bank holidays, rising to 25 days after 5 years service ● Employee Assistance Programme ● Rentokil Initial Reward Scheme ● Death in service benefit ● Free Parking