Senior Brand Manager, Immunology (Dermatology - Psoriasis)

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us Come and be part of BMS’s Immunology team build and be a launch leader of our incredible pipeline as we become the global trail blazer across multiple therapy areas of immunology. We have an exciting opportunity to join BMS’s Innovative Medicines Business Unit working in Dermatology and Psoriasis with the aim of improving & transforming the lives of patients, their families & the NHS. We are therefore, seeking an exceptional Senior Brand Manager to join the marketing team where you will be given accountability to build a best-in-class strategy and deliver truly impactful initiatives to drive sales whilst working in our fantastic BMS culture. Performance leadership and strategic acumen will be critical to drive success in this role as we launch into a highly competitive market across UK and Ireland, but our immunology launches are key to global and affiliate future success. Reports to: Associate Director of Immunology Role Specification: The Senior Brand Manager will support the Immunology Business Unit in the UK and Ireland: Applying insight developed from customers and stakeholders and anticipating the market evolution, in line with brand strategy Support and lead the development, implementation and review of the strategic plan Developing value messages specifically relevant to payer customers and in line with the strategy for use by the field team Coordinating UK and Ireland Access Marketing initiatives, in line with the brand plan and in liaison with central market access team. Lead the development, implementation and review of the Market Access strategic plan Strategically lead and implement key projects that interface between BMS and UK regional decision makers to create unrestricted access to BMS’ prioritised licenced product portfolio for appropriate patients through targeted market access & health policy initiatives. Interpret and shape implementation of NHSE national strategies at a sub-national level to ensure business critical opportunities are maximised and NHS barriers mitigated to facilitate access to our immunology products. Develop and maintain expertise in health systems, decision making units, data, and funding streams, policy, and patient pathways in assigned therapy areas Executing brand plan by leading delivery of your projects but also in collaboration with the Matrix team, Marketing and Field Team (IHM) to ensure all appropriate patients gain rapid access to BMS medicines while meeting the needs of key customers Developing messages relevant to customers and in line with the strategy developed by the Marketing Team, for use by the field team Coordinating UK and Ireland Marketing initiatives, in line with the brand plan and in liaison with matrix team to ensure delivery Joint accountability for the brand revenue with a particular focus on priority growth drivers for Dermatology & Psoriasis with a focus on launch Support the field team (IHMs) with implementing strategy and key tactical delivery with regional account plans Support the innovation of delivering strategy with third party providers To provide strategic and tactical insight to BMS functions ensuring that barriers/challenges to BMS’ markets and business opportunities for licenced products are identified and appropriately managed through robust implementation plans To promote BMS as a valued partner of the NHS (including other agencies and organizations aligned to the NHS) and to develop and influence priority accounts and stakeholders Build trusted and strategic relationships with HCPs and related stakeholders across UK, understand their specific needs and priorities. Prioritise and partner with most relevant stakeholders, undertaking a customer-led approach to align objectives with those of BMS. Be accountable and liaise with the key strategic customer groups Utilise project outputs to scale across the health system at a national and sub-national level shaping sub-national and, where appropriate, national strategy. Take a lead role in shaping the BMS approach to Structured Innovation and creating pilot schemes to test bed new models of care and value Generate opportunities to utilise bespoke datasets fusing health system and BMS data to better inform health system priorities Be disease expert in our specific field, with very high clinical, product & disease knowledge with the ability convey that knowledge to improve the lives of patients with BMS products. Qualifications, Skills & Experience: Essential Experience in Immunology market Proven track record in marketing and demonstrated sales through delivering a strategic plan Demonstrate understanding of the UK healthcare system and pharmaceutical industry Understanding of project management methods, planning and implementing projects and tactical plans Demonstrated success working in cross functional or matrix teams and external customers Computer literate –in Word, Excel, Email, Internet, and ability to pick up new in-house systems Strong analytical and numerical skills Ability to influence without line authority Self-driven team worker able to work in a matrix environment Desirable Dermatology therapeutic area experience Launching Spec Comms or CCG/ICS reimbursed low-vol/high-cost products into a highly competitive market Understanding of health economics and cost-effectiveness data ability to use them to develop value messages or business impact models Degree educated (or equivalent) and ABPI/ IPHA qualification (or equivalent)
LI-Hybrid If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture. COVID-19 Information To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.K. to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.K. must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.K. and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or in any part of the recruitment process, please direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement. BMS is dedicated to ensuring that people with disabilities can perform complex functions through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. If you require reasonable adjustments in completing this application, or any part of the recruitment process, direct your enquiries to [email protected]. Applicants can request an approval of an adjustment prior to accepting a job offer. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.