Digital Marketing Executive - Rentokil Initial

Digital Marketing Executive - Rentokil Initial Edinburgh or Dudley Up to £20,000 depending on experience + bonus (up to £3000 pa) Full time - Permanent Rentokil Initial (FTSE100) is one of the largest business services companies in the world, operating in 88 countries and providing services that protect people and enhance lives. Rentokil is the world’s leading commercial pest control services provider, Initial is the world’s leading commercial hygiene services provider and its Ambius business is the world’s leading provider of plants and scenting. Due to continuous expansion, an opportunity has now arisen for some Digital Marketing Executives to join our team based in our offices in Edinburgh or Dudley. Requirements As a Digital Marketing Executive, you will own a business website and will be responsible for improving and updating its content, structure and overall organic search performance. You will also optimise the site for priority search terms whilst driving organic visitors in order to increase customer enquiries for a given business. Reporting to the Marketing Director, you will work closely with the growing digital marketing team as well as the wider Marketing team. Researching keywords and developing keyword strategy, you will continually review how your website is performing and make sure we have the best content in the right format. In this dynamic role, you will be tasked with defining target pages for each priority keyword or phrase. You will also update the company’s website with appropriate keywords to ensure we have great content that reads naturally and performs well with search engines, as well as updating the site meta data. Your other duties will include: Conducting site audits to ensure we have the right content in the right places Creating content in a suitable format for different devices and channels Writing great web content to support the launch of new products and services Building inbound links and growing overall site authority Liaising with the Marketing team to research, develop and implement the social media plan Key Requirements Proven success in improving website enquiry generation A good understanding of the entire web development cycle and web technologies, including HTML Experience of web development tools and content management systems, ideally Rhythmyx The ability to write content which is both creative and succinct Experience of Google Adwords and Google Analytics Experience of using MS Office As a Digital Marketing Executive, you must have attention to detail with an interest in current internet trends and technologies. Equally important is your highly organised approach and strong presentation skills. You will be a superb team player whilst retaining the ability to work independently. Results-driven, your flexibility and communication skills will be second to none. Benefits Benefits Include Competitive basic salary Bonus opportunities (up to £3,000 per annum) Career opportunities with a stable FTSE100 company Enrolment to our company contributory pension scheme Structured and performance-based grading RI Rewards - provides access to cashback and discounts from 3,000+ retailers Refer a Friend - to work for Rentokil Initial (and earn £750) Long service recognition - which includes an extra five days of annual leave entitlement following the completion of five years of service Our Employee Assistance Programme (EAP) - which is FREE to access and available 24 hours a day, 7 days a week to you as well as your family and friends Hybrid working A Company Putting “People First” As a business we focus on the Right People, doing the Right Things and in the Right Way. We invest a lot of time and money in training and in developing all of our colleagues to be the best that they can, and we are always looking for talented and driven people to join our Rentokil Initial Family. Want to be part of our team? Apply NOW and if selected, a member of our recruitment team will be in touch with more information. Rentokil Initial are an equal opportunities employer and are committed to creating a diverse working environment. To find out how we process your data view our careers privacy policy here. Our Social Links Website: https://www.rentokil-initial.co.uk LinkedIn: https://www.linkedin.com/company/rentokil-initial-... Facebook: https://www.facebook.com/RentokilInitialUK Instagram: https://www.instagram.com/rentokilinitialcareersuk/