Brand Mktg Assoc Manager

Responsibilities Implement global brand strategy & big idea to create Turkey Cheetos brand strategy & programs. Lead and deliver key AOP for brand activation programs aligned to brand strategy Ensure the best in class brand programs and effectively influence Define consumer insights and lead creative campaigns Deliver campaigns toolkit (TVC, digital assets etc) to deploy marketing team Ensure consistency of the brand strategy and the brand's fundamental elements at global level Lead innovation projects with the cross-functional teams Help identifying new opportunities to drive growth Adapt / develop lift & shift marketing mix and campaigns for the brand Partner with multiple agencies & internal stakeholders (research, creative, media) to adapt / develop best in class programs and toolkits in a cost efficient way Collaborate with global and sector teams to proactively drive synergies, productivities and ensure manufacturing capacity Track and manage A&M Qualifications University Degree At least 7 years of marketing experience preferably in brand development Excellent functional Marketing experience (7-8 years), specifically in developing & embedding brand positioning, creation of successful advertising & 360 campaigns Have proven examples of leadership, collaboration & influence skills Have strong time management capabilities & Balancing competing priorities Capable to contribute and co-create the long term Marketing agenda Be a creative thinker Fluent in English and Turkish FMCG (Macrosnack) business knowledge & experience is a plus