Associate Manager - CME

Overview Execute Business Insights & Analytics responsibilities (for PepsiCo Turkey) as part of the broader Global Business Services function in Hyderabad, India. This role will help to enable accelerated growth for PepsiCo by contributing to the Turkey BU Brand Marketing team while also working alongside the marketing and analytics team within the Center. Primary responsibilities include creating/updating existing dashboards, Excel/Power BI reports, delivering periodic and on-demand brand reporting, and addressing ad-hoc requests based on internal and external data sources. The role will have short-term responsibilities for knowledge transfer from the business and flawless delivery of recurring reports. Once established, the role will execute optimization of the data-based Insights & Analytics processes, including ad hoc questions and overall automation of delivery where applicable. Responsibilities Build Strong Business Insights & Analytics Execute market, portfolio, brand & promotion campaign performance reporting (utilizing dashboards, templated decks, and reporting tools) Analyze & Report category, brand & promotion performance drivers, and optimization opportunities Bring impactful insights for the BU by integrating & leveraging multiple data sources such as Internal Sales, Agency, Mobile App (Kazandirio-Promo Redemption) Assist the team in analysing marketing expenses & budgets for better utilization of marketing investments Manage Ad-hoc & follow up deep-dives into the Data to address tactical performance issues & challenges Build strong Data Processing & Automation Integrate & Optimize Data sets & Reporting system to manage heavy data processing for routine reporting Explore Automation opportunities with Higher focus on developing significant Insights for the Marketing Teams Speed up the Business Intelligence & Insights for timely & impactful decision making Qualifications 6+ years FMCG insights experience Good analytics and insights experience - end-to-end understanding of the best research approach Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional story-teller. Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working Proven analytics, data research experience, consumer insights experience or commercial experience in combination with strong analytical skills Good degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen (POS and HH panel), Kantar Worldpanel, and Media/Promotion Data, etc. Deep understanding of FMCG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually Proficient with PowerPoint and Advanced Excel; including ability to write complex formulas Good to have Experience: PowerBI and statistical analysis tool(s) Managerial experience: Good to have Operational experience from business servicing sector and/or consulting experience would be a plus Fluent English communication skills