Senior Manager Digital Marketing Analytics and Insights

Overview Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members “do better.” Joining PenFed is more than being an employee; it’s about being a part of the PenFed family. PenFed is hiring a Senior Manager Digital Marketing Analytics and Insights at our Tysons, Virginia location. The primary purpose of this job is provide reporting of Digital Marketing performance, both daily baseline reporting and campaigns, and also derive insights and tie back to big picture strategy. This role will lead a team of analysts who extract data for reporting across PenFed’s key lines of business, ensuring KPIS are established and measured, tracked and on target vs goal. This role will collaborate with other senior leaders across product, fusion, brand and marketing to ensure this data is insightful and can maximize profitability across all digital channels. Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned. Lead a team of analysts/consultants that provide data insights and reporting in the areas of paid digital (social, search etc) website, and other owned analytics. In particular: Define KPIs, funnel metrics and frameworks for measuring success Continuously modify existing reports based on new requirements or changes Understand root causes of changes in metrics and communicate insights vs goals Create measurement plans to establish a vision for success by line of business and present recommendations Drive and create test plans as needed with Digital media to enhance PenFed’s content, creative and digital ads. Create and automate visual dashboards and reports with a pulse on revenue to ensure leading and key lagging indicators are available Forecast key metrics, present various scenarios to drive growth and measure performance Drive a cohesive digital strategy with an effective media mix for product lines Perform adhoc analysis to explore, profile, and segment data to uncover opportunities Provides digital funnel efficiency analysis and recommendations, supporting and discssing testing strategies to optimize new and existing features Support Attribution and testing efforts and help define proper contributions to enhance digital adoption and understanding Synthesize data from a variety of sources (channel, campaign etc) and present to senior leadership with clear implications and recommendations Ability to translate complex data into digestible, visual reports and present finding to teams in a concise and articulate manner, to both business units or senior level management. Report out to marketing team and senior leadership on performance on a weekly or monthly basis; collaborate with internal teams and product lines of business to make optimizations. Work closely with the UX team to define customer journeys, understand customer engagement and leverage the Adobe stack to enhance improvements and drive targeted traffic to the right content areas/pages Work closely with Platforms and UX team to test all technical components required for marketing campaign launch to include QA testing, custom campaign pages, pixel placement, tracking and more. Work with external partners/agencies as required. Implement processes and procedures that can improve the quality of data in Penfeds systems Develop relationships with external vendors to continuously enhance Penfeds ability to report, attribute and develop insights. Work closely with Fusion team and ConsumerBanking technology teams to implement solutions regarding reporting online leads, attribution of leads and funnel data capture to be able to accurately report on PenFed’s performance. Have a pulse on the latest innovations and digital marketing technology to remain competitive in the digital space Identify complex business challenges and help define A/B teting with the Digital Media team and help drive multivariate testing Support Penfed’s journey into instilling and driving towards capturing first party data using latest marketing technology and ensure tracking and reporting is possible *This role is responsible for ensuring business continuity.* Qualifications Equivalent combination of education and experience is considered. Bachelor’s Degree in Business, Decision Sciences, Statistics or Marketing required. Master’s Degree, preferred. Minimum of nine (9) years of experience of professional experience required. Minimum of three (3) years of experience as a manager is required. 8+ years of web analytics experience using Adobe Analytics and/or Google Analytics industry-leading analytics platforms is required. Strong data analysis skills and experience, including querying and manipulation of large quantities of data. Ability to take data and translate it into insightful recommendations that tie back to key company KPIs and goals. Demonstrated knowledge of and experience with web analytics implementation and configuration practices, including tagging design, tag management solutions, product integrations, HTML JavaScript and CSS. Experience with SQL knowledge a plus. Exceptional presentation skills, including proven success with executive presentations that requires taking complex data sets, and boiling down into meaningful and understandable visualizations, insights and recommendations (e.g. presenting a narrative or story rather than data) Experience working with data mining or statistical tools such as Python, R, SPSS, and SAS is preferred but not required. Experience working with visualization tools such as Tableau preferred. Experience with Data Management Platforms (DMPs) and personalization / marketing automation tools desired. Experience working with CRM system such as Salesforce preferred, but not required. Experience working on digital platforms including web and mobile and/or customer messaging platforms. Experience developing and managing analytical reports for technical and non-technical audiences. Excellent communications, conflict management, and negotiation skills. Proven track record for innovation and applying new technologies to solve problems. Ability to articulate clearly and present complex issues to associates at all organizational levels. Ability to handle complex work with little supervision. Knowledge of financial institution operations preferred but not required. Work Environment While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. *Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.* Travel Ability to travel to various worksites and be on-call may be required. About Us Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2 million members and over $26 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256.
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