SaaS Digital Marketing Leader

Do you want to be part of an outstanding and great opportunity? We currently have a phenomenal opportunity for a Saas Digital Marketing Leader with proven experience in low-touch SaaS growth to join our established team in Israel. Siemens Digital Industries Software is not a manufacturing company. We are a growing software company - bringing the technologies and innovations of tomorrow to our customers today. With the resources and opportunities of a large corporation, your opportunities are endless. The role you apply for today, is only the first step in your Siemens journey. Siemens Software offers a flexible home and office working blend. Together we make the difference We are looking for a hands-on digital marketing expert, You will have proven experience bringing paying customers, as well as launching products and bringing new features to market. You will identify the various target audiences and know how to reach it, and where to address it. Are you the low-touch solution expert we are looking for? Key Responsibilities: Use data-driven insights to create compelling marketing and customer engagement opportunities such as onboarding experiences, emails, in-product communications, product videos, and ABM campaign flows. Generate new leads, nurture existing, wake up the sleepy, and convert them to MQLs Run Inbound marketing, email campaigns, Google Ads, PPC, promote online events / webinars, etc. Optimize the user journey and define effective marketing assets for demand generation - website, social media content, software comparison sites, blog, campaigns, forums etc. Always measure performances and improve, optimizing trial-to-paid metrics. SEO expert Account Based Marketing expert Required Qualifications 4+ years’ experience in the responsibilities above within B2B SaaS companies, preferably related to industry & electronics. Experience in corporates, as well as with startups Personality: Self-driven. Passionate & energetic, doesn’t stop until reaches the goal. Comfortable working high pace in ambiguity. Team player. Write and speak English just like a native English speaker. What You'll Do Be part of the marketing team, and contribute to achieve the business goals Own the digital marketing activities on the self-serve buyer journey. Work closely with the Product team to manage and execute new feature launches, in addition to taking part in aligning product strategy and roadmaps to the market needs. Translate product functionality and technical details into marketing materials and user benefits. Write email flows, in-product messages, webinars, webpages, newsletters, and more, that support our goals for each lifecycle stage. Use various analytics/BI tools to find insights on the customer experience and lead optimization efforts that lead to user activation. Work closely with biz-dev, and customer success to identify needs, and sharpen product differentiation, competitiveness and offerings based on feedback from customers, sales, and competitive offerings. The position reports to Valor Director of Marketing. We focus on customers rather than on time spent at the office. We trust our employees and empower them to shape their work themselves so that they can achieve the best possible results. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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LI-PLM Organization: Digital Industries Company: Mentor Graphics Development Services (Israel) Ltd. Experience Level: Experienced Professional Job Type: Full-time