Associate Marketing Manager

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference. Major responsibilities: • Support the implementation of SOTYKTU launch strategy and plan execution • Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic area • Uses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behavior • Manage national top KOL engagement, understands KOL academic insights, win KOL advocacy for SOTYKTU successful launch • Develops marketing messages, positioning and communication materials that are consistent with the product label, positioning and product strategy • Works effectively with internal partners to help to develop and gain alignment of Functional Plan • Shapes Market Research design by identifying key questions to ensure research informs business objectives • Lead promotional activity planning and implementation to win physician advocacy through collaboration with sales team and cross-functional team Requirements: • Demonstration of professionalism, self-motivation, learning agility, passion, creativity and accountability • Dermatology pharmaceutical experience preferred • Proficient in oral and written communication (English & Chinese) • Preferred with business analysis and development experiences Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.