Senior Manager, CAR T Marketing

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference. Brand Manager for Abecma is responsible for development and implementation of Marketing Plan which includes brand strategies in short/mid-terms and tactics to maximize brand(s) of Abecma in Multiple Myeloma. While the core responsibilities of this role will be developing our strategies and tactics for the key stakeholders, the success in this role requires the ability to significantly contribute beyond their role. This includes all aspects of brand management. Strong teamwork, collaboration, communication, presentation skills and a commitment to compliance with all laws and regulations of our industry are a must for success in this role. Responsibilities are the following marketing activities, but are not limited to: Lead development and execution of launch/marketing plan and programs for CAR T product, Abecma in Japanese market, ensuring consistency with Global strategies. Take part in the annual brand and operating plan process by shaping tactical plan and budget necessary for achieving the brand objectives. Build relationships with customers, get deep market insights, and customize commercial strategies for different customer segments. Exhibit strong leadership and work in collaboration with cross-functional team members and external agencies/vendors to conduct market analyses, competitive benchmarking, and other key analyses. Lead identification, development, and execution of key HCP stakeholder initiatives, including advisory board meetings with external experts, HCP and patient engagement, and other key brand initiatives. Partner cross-functionally and with external partners to define KPIs and analyze performance of key commercial programs on an ongoing basis. Collaborate with medical, compliance, legal and regulatory through the development and approval phases to ensure. Skills/Knowledge Required: BS/BA required, MBA and/or biological science degree helpful, but not required. Minimum 5-years industry and 3-year Product Management experience required. Oncology and /or Hematology market experience preferred. Experience in new product launch is required (pre/post launches) Market research experience highly desirable. Full knowledge of Japanese Advertizing regulation. Reading and understanding scientific article in English. Must be PC literate, including Microsoft Office proficient. Excellent written and oral communication skills in both Japanese and English required. Competencies Required Logical & strategic thinking, Leadership to drive the product/indication, planning and organizing, building positive working relationships, good communication and negotiation skill, decision making. Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.