Total Snacks Marketing Manager, PIMS

Overview To lead and own end-to-end PIMS ( Philippines, Indonesia, Malaysia, Singapore )strategy development, acting as its chief growth officer, applying a consumer-centric, insights-driven approach as you work with local teams across the market unit. To ensure acceleration, harmonizing both MU and local strategies, translating them into clear, actionable plans to support the achievement of volume, NR, and share growth ambitions. To Develop and Lead marketing team members across PIMS markets, building a strong marketing talent pipeline to ensure continued business success. Responsibilities PIMS (Philippines, Indonesia, Malaysia & Singapore) Brand-Building/Marketing Strategy Development: Work with PIMS Marketing Lead, Phils Commercial Lead, and local marketing teams, and Insights to lead the creation of both short and long term, insights-driven, consumer centric brand goals. Develop and execute in-year action plans to win in the category. PIMS Innovation Roadmap: Develop a data-driven, consumer centric brand expansion roadmap including relevant innovations - product & packaging to drive profitable growth. Quickly test alternative options to identify which innovations work best for local markets. PIMS Market Share and Brand Health Analysis: Analyze Volume, Value shares and Brand Equity Scores (where available) to understand market & consumer trends and inform decision making. Develop holistic action plans (4P’s) to grow consumption, gain share, and improve brand health. PIMS Commercial Planning: Lead PIMS Annual Operating Plan (AOP) and Phils Joint Business Plans (JBP), aligning with internal teams to ensure seamless continuity from planning to execution. Support Phils Commercial Lead and guide local marketing teams to pinpoint new commercial opportunities to drive additional business. Coordinate with Regional Commercial Team, Hub Team, and/or Export Managers (of source country) to identify possible products to be imported. PIMS Marketing Campaign Development and Execution: Lead the development of communications and content around key brands to influence consumer behavior. Lead advertising development, from identification of consumer insight to testing of final assets and deployment. This includes working across PIMS to find efficiencies in spend and project management, as well as localizing any global/regional content which is available and meets brand’s strategic imperative. PIMS New Product Innovations and Limited-Time-Only Launches: Coordinate with the Hub and local teams to identify new products to be launched locally, leading commercialization, working with cross-functional stakeholders to seek both approval and execute on-time and in-full launch. PIMS A&M Budget and EMFAR Management: Lead Snacks A&M Management for PIMS, developing spend calendar for Phils and supporting local marketing teams to create their respective country calendars, ensuring alignment with AOP and JBP. Execute Monthly EMFAR Tracking to check total spending progress vs plan and budget. Develop and manage Media Plan and work with agencies to deliver highest efficiency based on Marketing Objective. PIMS Promotional Calendar: Work with PH Trade Marketing Manager and local marketing teams to develop a consumer promotion calendar, driving profit accretive, incremental growth for PEP. Leverage PIMS’ scale to drive time and spend efficiency across markets while at the same time ensuring on-time and in-full execution. Monthly Business Review: Lead Phils Monthly Business Review with Commercial Lead, Trade Marketing Manager, and Sales teams, to collect and analyze relevant data (ie offtake, distribution, support plans, etc) to continuously strengthen country plans and ensure AOP achievement. Qualifications University degree, Marketing/Business degree is a preference 8 years work experience (strong marketing management background) in an FMCG environment with at least 3 years experience at a Senior Product Manager level Strong Knowledge of Marketing Fundamentals is a must (Brand Communications, Brand Strategy, Innovations, Media Planning, Insights Mining, and etc.) Strong Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity. Strong Team Management and Development Capability – Proven track record in leading teams and developing direct reports, championing capability enhancement and coaching in order to create a strong marketing pipeline for the business. Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation Communication Skills - Can present data/insights in clear, concise and impactful way