Enterprise Marketing & Data Director

1. Media strategy & effectiveness - Supports Marketing Campaigns excellence by helping brands review campaigns and ensuring media agencies executes it flawlessly. - Manage Agency / Agencies for all activities – Paid, Earned and Owned - Elevate knowledge in media environment and competitors’ media strategy within the affiliate - Lead monitoring and tracking media measurement KPIs across paid, owned and earned media and insights from other affiliates and competitors for better future planning - Own media agency selection and relationship management to ensure performance and productivity from our campaign - Own relationship with key media partners (e.g. Meta/ Google/ Tiktok) for better media insight development - Lead influencer strategy at an affiliate level from right partner selection to KPI measurement - Support media investment and planning decisions with media performance metrics and results - Deliver efficient objectives and optimize the agency resource on the affiliate level 2. Consumer Insight / Data analytics - Be responsible for market & competitive intelligence to identify business opportunities for the affiliate as well as brands but also, track and monitor the implementation of actions - Lead market share insight report development to understand market dynamics and performance and help brand come up with actions to implement - Lead regular competitive activities monitoring and ad-hoc deep dives to deliver insights learnings from competition and inspire brands with specific actionable implications - Identify incremental business opportunity thru category/ product insight building leveraging qualitative consumer research study as well as existing KPI dashboard - Develop and share insights on consumer behavior and trend starting from business questions 3. CRM - Drive CRM for the Affiliate; ensure all campaigns are implemented as directed by regional EM&D team - Apply analytical frameworks and tools developed by the Regional EM&D CRM team (e.g. segmentation models) to guide Affiliate Brand teams in developing their consumer retention and loyalty priorities. - Partner with Online to enable one consumer view, and to develop omni-channel programs that fully exploit the Brand’s physical and digital distribution footprint. - Negotiate with retailers on introducing one customer view database. - Lead all ELC brands’ art of repeat strategy planning, execution and post analysis - Lead to drive omni CRM campaigns to drive revenue touching every consumer funnel - Build consumer base and strengthen loyalty thru art of repeat campaign thru expanding Adobe campaign from triggered to managed care for holistic consumer targeting and result analysis - Maximize relationship with high value consumers thru elevating high touch yet personalized brand experience offering 4. Marketing Planning - Apply metrics and tools to enable better decision making and spend choices - Visualize opportunities in the framework of existing product portfolios and service delivery to customers/consumers - Guide the business unleashing new categories that lead into new concepts and product propositions - Analyze best-in-class competitors’ marketing and communications - Assist in developing integrated consumer experiences across channels with a focus on channel differentiation 5. Lead Consumer Communications across channels (B&M & Online) - Protect the reputation of ELC and our brands thru providing high touch service to our consumers as well as preventing potential risk from product/brand experience - Drive revenue contribution via increasing contacts which can be transferred into potential revenue opportunity as well as providing virtual product consulting service maximizing live chat - Lead operational excellence to reduce non value adding contacts in collaboration with other functions such as online and supply chain - Lead transformation of the team thru building new capabilities of data driven consumer care leveraging dashboards 6. Education & Development - Develop programs to improve data and insights to drive decisions within Affiliate - Develop marketing talent within the affiliate Qualifications Minimum Education level: University Degree Minimum Years of Experience: +10 years of experience Required Language Proficiency : Korean & English Additional Job Specifications : Marketing or Media background is a must. Having commercial / P&L management is advantage Job: Customer Service Primary Location: Asia Pacific-KR- Job Type: Standard Schedule: Full-time Shift: 1st (Day) Shift Job Number: 2224308