Marketing Senior Manager, Lay's Brand Communication, NPC;市场高级经理，乐事品牌沟通，NPC

Overview This is a PepsiCo career opportunity. This position is in PepsiCo China HQ. Please log onto www.pepsicojobs.com/main/china to find more career possibilities in PepsiCo China. Role: - Drive business and brand value for the Lay’s NPC brand through consumer-centric, creative and data-driven marketing communications and engagement campaigns; develop and launch relevant innovations; and effectively and efficiently manage agencies and cross-functional partners to ensure smooth day to day operations. Responsibilities Accountabilities: - Develop and implement 360 degree, holistic consumer engagement and data-driven marketing programs to build brand equity, consumer loyalty and drive sales - Collaborate with and manage external agencies to deliver the best creative content efficiently and effectively - Work closely with sales team to ensure successful landing of new campaigns (and products) into the market - Partner with brand lead to identify innovation opportunities and work closely with cross functional team members to develop and launch new products - Partner with brand lead and insights team to generate business Insights to formulate mid-term strategy, as well as to manage brand on a day-to-day basis - Coach and develop more junior brand team members to build marketing capabilities Measures： - Net revenue - Gross margin (for new products) - Share - Brand equity and health metrics Interaction： - Partner with insights, media and digital team - Collaborate with and manage creative, media, design and promotion agencies - Co-work with Trade Marketing and Sales Department - Collaborate and influence R&D, Ops, Finance and crossu0002functional teams on new innovations Qualifications - Bachelor degree or above - 7 years or above of brand marketing/brand management working experience, preferably in CPG industry - Strong marketing fundamentals and ability to independently lead brand communication & media campaigns with cross functional teams and external agency partners - Creative excellence and digital engagement experience - Outstanding strategic thinking and analytical skills - Passionate, self-motivated, and resilient with a strong sense of responsibility and commitment - A great team player and coach