Digital Marketing Manager - Search

Who are we hiring? You work to get our brand noticed on the Internet. You're an expert on search terms Search Engine Marketing (SEM), including Search Engine Optimization (SEO). You research keyword data, quality ratings, and other sources to understand how different websites - for example, Google - rank pages. You execute different tests that collect data to identify and analyze different trends, and you study competing products and their advertising techniques. These insights help you make recommendations to the company for different digital marketing campaigns. You maintain the budgets for particular campaigns and for paid keyword discovery. What will you do? • Plan, develop, and implement SEO strategies that drive customers to our website and other owned media channels. • Develop budgets and work plans that optimize search and maximize ROI on paid and organic search efforts. • Regularly perform thorough keywords research on marketplace and competition. • Identify and monitor KPIs, such as redirects, click rate, and bounce rate. • Prepare and present reports regularly to senior management. • Work strategically with Content teams to publish content that improves our search scores and creates more inbound traffic. • Identify the company’s buyer persona to better target identified audiences. • Suggest improvements for process and productivity optimization. • Implement SEO best practices by working with web developers and marketing teams. • Keep informed on the latest SEO and digital marketing trends and apply them to our business. What do you need to succeed? • A minimum of 5 years of experience in similar role (i.e., Search Engine Marketing Specialist or higher). • Knowledge of SEM, SEO, HTML, Web Analytics, Testing Methods • Hands-on experience with planning and implementing a successful SEO strategy. • Experience in web analytics, marketing, and business development. • Experience with A/B testing and other testing metrics. • Knowledge of HTML, CSS, JavaScript. • Ability to analyze data and provide evidence-based recommendations. • Critical thinker and problem-solving skills. • Good time-management skills. • Great interpersonal and communication skills. • BA degree or higher; Digital Marketing certifications desired Why is MSG for me? With MSG Sphere, we are creating an entirely new medium that will deliver immersive entertainment experiences at an unparalleled scale. Beyond a venue, Sphere is a multi-sensory platform with experiential technology programming directly to your senses. You will see in ways never imagined, hear with every fiber of your being, and experience like never before. To deliver on this promise, we are building the largest immersive venue in the world, MSG Sphere at The Venetian in Las Vegas, with a second Sphere venue planned for London, pending necessary approvals. In addition to building a breakthrough venue, we’re building a production studio team, a technology venture team, and a full commercial organization to make the MSG Sphere a world class brand and business for our fans, our artists, and our partners. We have offices and roles in Burbank CA, Las Vegas NV, New York, NY and London. We focus on Career Development and Invest in YOU At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here. We value diversity and are looking for extraordinary employees of all backgrounds At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law requirements, MSG complies with all applicable state and local laws governing nondiscrimination in all locations.
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