Marketing Specialist

Overview You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do. When you join KPMG you’ll be one of over 219,000 professionals providing audit, tax, advisory and business enablement services across 147 countries. With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. Let’s do this. The opportunity: Working alongside the Associate Director, Digital, the successful candidate will take a lead role in creation of video assets, act as an advisor to field marketers on the “art of the possible” in developing multi-channel digital campaigns, and spearhead reporting to drive informed data-driven business decisions. This role works in collaboration with members of our GVA and National marketing and communications teams, to support the firm’s strategic and operational digital and content marketing priorities. This is an entry-level position with potential and room for growth. Our ideal candidate is motivated by the diversity of work, functions well under pressure, and has capabilities with current digital platforms and technologies. What you will do Video Creation: Lead the production of video assets for field marketers, including filming video footage, editing content, brand alignment, and final production. Digital Campaigns and Programs: Help to enhance CX, including content marketing, social media, influencer and earned media campaigns, relationship marketing, and use of web analytics and how they are applied. Advise on the strategic development of multi-channel marketing programs/campaigns to increase awareness of services, capabilities, and leadership in support of the Firm’s strategic imperatives. Actively monitor and report on the firm’s current digital marketing performance against internal benchmarks, highlighting new insight for improvements, and business cases for undertaking necessary changes on a regular basis. Advise and provide recommendations on digital deliverable development, leverage data insights to drive the most impact in the market through our current digital ecosystem, and apply technical knowledge to understand various platforms and provide a communications bridge between technical and non-technical stakeholders. Social Media Use leading social media monitoring tools like SpredFast to track engagement with our social channels (
of posts, followers and sentiment). Understand Paid, Owned, and Earned aspects of Digital marketing and how they fit as part of on overall, integrated marketing mix. Leverage the PostBeyond platform for when the appropriate social media opportunities arise as part of our marketing programming. Actively learn and stay on top of latest social media best practices and share learnings with the broader marketing team. Assist in creating social media posts as required. Analytics Tools and Processes Provide benchmark web metrics for pages on KPMG.ca. Contribute to campaign reports to measure the success of campaigns across digital channels (e.g. social, web, paid advertising). Actively participate in drawing insights and making recommendations, through monthly, quarterly, and custom metrics reports as required. Lead the production of video assets for field marketers, including filming video footage, editing content, brand alignment, and final production. What you bring to the role Post-secondary degree or diploma in Marketing or Digital Marketing. 1 to 3 years of experience in coordinating multi-channel digital programs. Experience in videography including filming and editing using Adobe Creative Cloud’s Premiere Pro. Experience with a digital analytics solution like Google or Adobe Analytics. Agile approach to creative problem solving and looking for insight that is outside of the box. Excellent written communication and project management skills to prepare accurate reports for cross-functional marketing teams. Strong organizational skills and attention to detail. Technical knowledge of various platforms including content management system (CMS) and technologies, including SharePoint, HTML, XML, CSS, RSS, Flash and image editing software, web reporting and measurement, analytics and metadata; Adobe Experience Manager and Adobe Analytics. Experience working Microsoft Excel, PowerPoint and Word. Learn more about where a career at KPMG can take you. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.