Media Executive, Programmatic buy

Overview The purpose of the role is to: Deliver continuous effectiveness and efficiency improvement with PD/PDB buy Responsible for programmatic buy media operation process of Foods category, include timeline management, data source collaboration, spot plan detailed out, MR, and campaign go live preparation Responsible for daily optimization on PD/PDB campaigns Responsible for PD/PDB post campaign review Working with ChBS internal team, RemainCo and agency to deliver success Responsibilities Responsible for PD/PDB campaigns end to end operation. Experienced in 2C industries, DSP or Media agency is preferred. Responsible for campaign KPI alignment, develop and monitor execution plan for campaign execution Responsible for 1/2/3 parties data consolidation and complete data mapping list with each of media point/tracking codes. Responsible for MR management with production team. Responsible for daily ongoing and post campaign management include tracking, measuring, and analysis reporting Support PD/PDB performance analysis for big campaign review Qualifications Ability to clearly communicate objectives with key stakeholders and create alignments with objectives across teams Experienced in PD/PDB/RTB optimization, strong knowledge on programmatic buy methodology Literacy in both spoken & written Chinese is a must. Good command of English. Bachelor’s degree above. 3+ years’ experience in media strategy and planning Excellent project management and organizational alignment kills Strong attention to detail